Rita Hayworthová was worth the wait.
This Czech poster for the film noir classic Gilda isn't substantially different from the U.S. promo, but the Czech text makes it worth a share. Rita Hayworthová? Love it. “V titulní roli americkeho dramatu”? That's easy to figure out—“In the title role of the American drama.” The online translator agreed. There's no Czech release date for this, but we can make a guess. It was released in early 1946, played at the Cannes Film Festival in September of that year, and began to reach secondary European markets in early 1947. So it probably reached then-Czechoslovakia in mid-1947. But whenever it showed up, Hayworthová made it a mandatory night at the movies.
Picture the entertainment business a lifetime ago.
Snap is yet another celeb and film magazine from the mid-century era, the product of the Snap Publishing Company, headquartered not in the usual locale of New York City, but in tiny Mount Morris, Illinois. Back in 1941, when this issue hit newsstands, Mount Morris had a population of only 2,700 people, and even today is home to only 3,000. You're probably thinking it's a really part of Chicago, a suburb within the metropolitan area, but it's actually fifty miles southwest, which was a long way in 1941 over rutted roads in primitive automobiles. Why was Snap based out in Mount Morris? We have no idea. Maybe the owner was inordinately attached to the Illinois Freedom Bell.
Though Snap had offices far afield, its focus was pure Hollywood and NYC., with plenty of celeb action inside each issue. In this one readers got Marion Miller, aka the “Queen of Quiver,” Dale Evans, Lily Damita, Marion Wakefield, Warner Baxter, Rita Hayworth, and many other screen stars and showgirls of the time. Editors also put together a comedic photoplay, notes on recent screen kisses, some kind of cockamamie home health test, and a scare feature on highschoolers going to tourist cabins—i.e. rentals in the woods where they could get laid. We have all that in forty-plus scans below.
Rita Hayworth and Gilda get a dose of the northern aesthetic.
The awesome film noir Gilda premiered in Sweden today in 1946, and above is a beautiful promo for the movie painted by Swedish artist Eric Rohman. In typical Nordic fashion, the overall approach here is clean and understated. One of the most interesting parts of looking at vintage posters is noting the cultural differences in approach. Every country contributes to the art form in unique ways, and all are worthwhile. We often find Swedish posters to be less inspiring than U.S., Italian, Japanese, and French efforts, but this one, in all its simplicity, is a winner, as is the movie.
Royal Crown helps consumers to stay awake at the movies.
Lauren Bacall brings her special brand of smoky sex appeal to this magazine advertisement for Royal Crown Cola, made as a tie-in with her 1946 film noir The Big Sleep. RC was launched in 1905 by Union Bottling Works—a grandiose corporate name for some guys in the back of a Georgia grocery store. The story is that the drink came into being after grocer Claud A. Hatcher got into a feud with his Coca Cola supplier over the cost of Coke syrup, and essentially launched RC out of equal parts entrepreneurialism and spite. Union Bottling Works quickly had a line of drinks, including ginger ale, strawberry soda, and root beer. However humbly RC Cola began, the upstart had truly arrived by 1946, because The Big Sleep, co-starring Humphrey Bogart, was an important movie, and Bacall was a huge star. She was only one jewel in the crown of RC's endorsement efforts. Also appearing in ads were Rita Hayworth, Veronica Lake, Joan Crawford, Virginia Mayo, Paulette Goddard, Gene Tierney, Ann Rutherford, Ginger Rogers, and others. Bacall flogged RC for at least a few years, including starring in tie-in ads for Dark Passage, another screen pairing of her and Bogart that hit cinemas in 1947. You see one of those at bottom. We can only assume these ads were wildly successful. After all, it was Bacall.
Hayworth takes front and center on classic poster, while Ford is lucky to be included at all.
Above is an alternate poster for Affair in Trinidad, and co-star Glenn Ford even gets to be on this one. The look here is simple and classic, and bespeaks a studio with total confidence it has a hit on its hands. The movie, which premiered today in 1952, wasn't actually that good, but it made money anyway because Hayworth was pure gold at this point. Ford? Well, he was mainly along for the ride, which is why he's second billed and standing behind Hayworth—and a pole too. You can read what we wrote about the movie at this link.
It's shocking how many Hollywood stars did smack.
Everybody wants to slap somebody sometime. Luckily, actors in movies do it so you don't have to. The above shot is a good example. Edward G. Robinson lets Humphrey Bogart have it in 1948's Key Largo, as Claire Trevor looks on. In vintage cinema, people were constantly slapping. Men slapped men, men slapped women, women slapped women, and women slapped men. The recipient was usually the protagonist because—though some readers may not realize this—even during the ’40s and 50s, slapping was considered uncouth at a minimum, and downright villainous at worst, particularly when men did it. So generally, bad guys did the slapping, with some exceptions. Glenn Ford slaps Rita Hayworth in Gilda, for example, out of humiliation. Still wrong, but he wasn't the film's villain is our point. Humphrey Bogart lightly slaps Martha Vickers in The Big Sleep to bring her out of a drug stupor. He's like a doctor. Sort of.
In any case, most cinematic slapping is fake, and when it wasn't it was done with the consent of the participants (No, really slap me! It'll look more realistic.). There are some famous examples of chipped teeth and bloody noses deriving from the pursuit of realism. We can envision a museum exhibit of photos like these, followed by a lot of conversation around film, social mores, masculinity, and their intersection. We can also envison a conversation around the difference between fantasy and reality. There are some who believe portryals of bad things endorse the same. But movies succeed largely by thrilling, shocking, and scaring audiences, which requires portraying thrilling, shocking, and frightening moments. If actors can't do that, then ultimately movies must become as banal as everyday llife. Enjoy the slapfest.
Broderick Crawford slaps Marlene Dietrich in the 1940's Seven Sinners. June Allyson lets Joan Collins have it across the kisser in a promo image for The Opposite Sex, 1956. Speaking of Gilda, here's one of Glenn Ford and Rita Hayworth re-enacting the slap heard round the world. Hayworth gets to slap Ford too, and according to some accounts she loosened two of his teeth. We don't know if that's true, but if you watch the sequence it is indeed quite a blow. 100% real. We looked for a photo of it but had no luck. Don't mess with box office success. Ford and Hayworth did it again in 1952's Affair in Trinidad. All-time film diva Joan Crawford gets in a good shot on Lucy Marlow in 1955's Queen Bee. The answer to the forthcoming question is: She turned into a human monster, that's what. Joan Crawford is now on the receiving end, with Bette Davis issuing the slap in Whatever Happened to Baby Jane? Later Davis kicks Crawford, so the slap is just a warm-up. Mary Murphy awaits the inevitable from John Payne in 1955's Hell's Island. Romy Schneider slaps Sonia Petrova in 1972's Ludwig. Lauren Bacall lays into Charles Boyer in 1945's Confidential Agent and garnishes the slap with a brilliant snarl. Iconic bombshell Marilyn Monroe drops a smart bomb on Cary Grant in the 1952 comedy Monkey Business. This is the most brutal slap of the bunch, we think, from 1969's Patton, as George C. Scott de-helmets an unfortunate soldier played by Tim Considine. A legendary scene in filmdom is when James Cagney shoves a grapefruit in Mae Clark's face in The Public Enemy. Is it a slap? He does it pretty damn hard, so we think it's close enough. They re-enact that moment here in a promo photo made in 1931. Sophia Loren gives Jorge Mistral a scenic seaside slap in 1957's Boy on a Dolphin. Victor Mature fails to live up to his last name as he slaps Lana Turner in 1954's Betrayed.
Ronald Reagan teaches Angie Dickinson how supply side economics work in 1964's The Killers. Marie Windsor gets in one against Mary Castle from the guard position in an episode of television's Stories of the Century in 1954. Windsor eventually won this bout with a rear naked choke. It's better to give than receive, but sadly it's Bette Davis's turn, as she takes one from Dennis Morgan in In This Our Life, 1942. Anthony Perkins and Raf Vallone dance the dance in 1962's Phaedra, with Vallone taking the lead. And he thought being inside the ring was hard. Lilli Palmer nails John Garfield with a roundhouse right in the 1947 boxing classic Body and Soul. 1960's Il vigile, aka The Mayor, sees Vittorio De Sica rebuked by member of the electorate Lia Zoppelli. She's more than a voter in this—she's also his wife, so you can be sure he deserved it. Brigitte Bardot delivers a not-so-private slap to Dirk Sanders in 1962's Vie privée, aka A Very Private Affair. In a classic case of animal abuse. Judy Garland gives cowardly lion Bert Lahr a slap on the nose in The Wizard of Oz. Is it his fault he's a pussy? Accept him as he is, Judy. Robert Culp backhands Raquel Welch in 1971's Hannie Caudler.
And finally, Laurence Harvey dares to lay hands on the perfect Kim Novak in Of Human Bondage.
There are worse fates than being Shanghaied by Hayworth.
This beautiful poster was made for Argentina to promote the film noir The Lady from Shanghai, which starred Rita Hayworth and Orson Welles. There's no official Argentine premiere date, but since the movie reached Mexico in April 1948 and Uruguay in July 1948, it's a reasonable bet that it hit Argentina sometime during the summer of that year. Read a bit about the film here.
Rita Hayworth does tall, dark, and treacherous.
We've done a lot on Gilda, but it's one of our favorite movies of the 1940s, and we'd be remiss if we didn't show you this beautiful promo image, basically the best of the lot from this flick. Gilda had everything—an exotic Argentine location (shot on a backlot), a story of danger (done many times before), and a tough, cynical leading man (nothing new for the time period). So then, what made Gilda great, if it was so derivative? Two things—Hayworth, playing a jaded and suspicious femme fatale; and a good script that skirted that bounds of what was allowable in terms of expressing feminine sexual liberation. Co-star Glenn Ford had perfect chemistry with Hayworth, too, which counts for something, but any man would have that. No, it's Rita's show. And though she didn't live forever, Gilda will. Or at least, it'll live as long as humans watch anything that can be classified as cinema.
They always get the best seat in the house.
Below, a collection of film stars, in Hollywood and other places, looking large and in charge while seated in director's chairs. In panel three the actress in the “Bonanza's guest” chair is Karen Sharpe. We don't expect you'll need help with the others, but if so our keywords list them in order.
The headlines that mattered yesteryear.
1966—LSD Declared Illegal in U.S.
LSD, which was originally synthesized by a Swiss doctor and was later secretly used by the CIA on military personnel, prostitutes, the mentally ill, and members of the general public in a project code named MKULTRA, is designated a controlled substance in the United States.
1945—Hollywood Black Friday
A six month strike by Hollywood set decorators becomes a riot at the gates of Warner Brothers Studios when strikers and replacement workers clash. The event helps bring about the passage of the Taft-Hartley Act, which, among other things, prohibits unions from contributing to political campaigns and requires union leaders to affirm they are not supporters of the Communist Party.
1957—Sputnik Circles Earth
The Soviet Union launches the satellite Sputnik I, which becomes the first artificial object to orbit the Earth. It orbits for two months and provides valuable information about the density of the upper atmosphere. It also panics the United States into a space race that eventually culminates in the U.S. moon landing.
1970—Janis Joplin Overdoses
American blues singer Janis Joplin is found dead on the floor of her motel room in Los Angeles. The cause of death is determined to be an overdose of heroin, possibly combined with the effects of alcohol.
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