 Royal Crown helps consumers to stay awake at the movies. 
Lauren Bacall brings her special brand of smoky sex appeal to this magazine advertisement for Royal Crown Cola, made as a tie-in with her 1946 film noir The Big Sleep. RC was launched in 1905 by Union Bottling Works—a grandiose corporate name for some guys in the back of a Georgia grocery store. The story is that the drink came into being after grocer Claud A. Hatcher got into a feud with his Coca Cola supplier over the cost of Coke syrup, and essentially launched RC out of equal parts entrepreneurialism and spite. Union Bottling Works quickly had a line of drinks, including ginger ale, strawberry soda, and root beer.
However humbly RC Cola began, the upstart had truly arrived by 1946, because The Big Sleep, co-starring Humphrey Bogart, was an important movie, and Bacall was a huge star. She was only one jewel in the crown of RC's endorsement efforts. Also appearing in ads were Rita Hayworth, Veronica Lake, Joan Crawford, Virginia Mayo, Paulette Goddard, Gene Tierney, Ann Rutherford, Ginger Rogers, and others. Bacall flogged RC for at least a few years, including starring in tie-in ads for Dark Passage, another screen pairing of her and Bogart that hit cinemas in 1947. You see one of those at bottom. We can only assume these ads were wildly successful. After all, it was Bacall.
  
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The headlines that mattered yesteryear.
1916—Paris Is Bombed by German Zeppelins
During World War I, German zeppelins conduct a bombing raid on Paris. Such raids were rare, because the ships had to fly hundreds of miles over French territory to reach their target, making them vulnerable to attack. Reaching London, conversely, was much easier, because the approach was over German territory and water. The results of these raids were generally not good, but the use of zeppelins as bombers would continue until the end of the war. 1964—Soviets Shoot Down U.S. Plane
A U.S. Air Force training jet is shot down by Soviet fighters after straying into East German airspace. All 3 crew men are killed. U.S forces then clandestinely enter East Germany in an attempt to reach the crash but are thwarted by Soviet forces. In the end, the U.S. approaches the Soviets through diplomatic channels and on January 31 the wreckage of the aircraft is loaded onto trucks with the assistance of Soviet troops, and returned to West Germany. 1967—Apollo Fire Kills Three Astronauts
Astronauts Gus Grissom, Edward White and Roger Chaffee are killed in a fire during a test of the Apollo 1 spacecraft at the Kennedy Space Center in Florida. Although the ignition source of the fire is never conclusively identified, the astronauts' deaths are attributed to a wide range of design hazards in the early Apollo command module, including the use of a high-pressure 100 percent-oxygen atmosphere for the test, wiring and plumbing flaws, flammable materials in the cockpit, an inward-opening hatch, and the flight suits worn by the astronauts.
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