Hollywoodland Sep 18 2021
NO SLEEP FOR THE CAFFEINATED
Royal Crown helps consumers to stay awake at the movies.


Lauren Bacall brings her special brand of smoky sex appeal to this magazine advertisement for Royal Crown Cola, made as a tie-in with her 1946 film noir The Big Sleep. RC was launched in 1905 by Union Bottling Works—a grandiose corporate name for some guys in the back of a Georgia grocery store. The story is that the drink came into being after grocer Claud A. Hatcher got into a feud with his Coca Cola supplier over the cost of Coke syrup, and essentially launched RC out of equal parts entrepreneurialism and spite. Union Bottling Works quickly had a line of drinks, including ginger ale, strawberry soda, and root beer.

However humbly RC Cola began, the upstart had truly arrived by 1946, because The Big Sleep, co-starring Humphrey Bogart, was an important movie, and Bacall was a huge star. She was only one jewel in the crown of RC's endorsement efforts. Also appearing in ads were Rita Hayworth, Veronica Lake, Joan Crawford, Virginia Mayo, Paulette Goddard, Gene Tierney, Ann Rutherford, Ginger Rogers, and others. Bacall flogged RC for at least a few years, including starring in tie-in ads for Dark Passage, another screen pairing of her and Bogart that hit cinemas in 1947. You see one of those at bottom. We can only assume these ads were wildly successful. After all, it was Bacall.
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Vintage Pulp May 1 2016
BERMUDA POLYGON
The mystery happens on an island, alright. But the island is Manhattan.

We thought Bermuda Mystery would be an island adventure, a copycat To Have and Have Not, but not a single exterior scene takes place in Bermuda. The film is actually set in New York City. The mystery of the title refers to an offshore investment fund based in Bermuda and shared by six war vets. If any of the six die before the account comes to maturity the others split the extra, which in a modern storyteller's hands would be a recipe for a Tarantinoesque six-sided gun battle, but which in this film leads to the investors being bumped off one by one. Ann Rutherford plays the classic mid-century ditz role as the niece of the first victim who drags a private dick into the mystery to help her unmask the killer. Of course, romance eventually develops between ditz and dick, though he's engaged to another woman. “I told you I'd get him before this was over,” Rutherford says directly to the audience, winking. But it was obvious from the get-go. Marginally enjoyable if low budget. Bermuda Mystery premiered in the U.S. today in 1944.
 


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Femmes Fatales Oct 26 2015
BERMUDA SHOTS
She might be a little overdressed for a Caribbean climate.

Canadian born actress Ann Rutherford is probably best known for playing Scarlett O’Hara’s sister Carreen in Gone with the Wind, but she starred in many films, and acted for more than forty years. The photo above was made to promote her role in Bermuda Mystery, a movie that’s little known today but which we decided we needed to see because: 1—we love the Caribbean; and 2—we love mid-1940s mysteries. It took a while, but we finally managed to find a copy. Unfortunately, the movie wasn’t set in the Caribbean. It takes place in New York City. But at least that makes Rutherford’s wardrobe appropriate. Why is the movie called Bermuda Mystery? We’ll tell you about it a bit later. 1944 on the photo. 

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History Rewind
The headlines that mattered yesteryear.
October 25
1938—Archbishop Denounces Dance Music
The Archbishop of Dubuque, Francis J. L. Beckman, makes headlines in the U.S. when he attacks swing music as a degenerated musical system destined to gnaw away at the moral fiber of young people. His denouncement follows on the heels of the music being banned in Germany due to its African and Jewish origins.
1993—Vincent Price Dies
American actor Vincent Price, who had achieved the height of his fame acting in low budget horror movies, and became famous again as the macabre voice in Michael Jackson's song "Thriller," dies at age 82 of complications from emphysema and Pariknson's disease.
October 24
1929—Stock Market Crashes
Black Thursday, a catastrophic crash on the New York Stock Exchange, occurs when the value of stocks suddenly declines and continues to decline for a month. The event leads to a subsequent crash in world stock prices and precipitates the Great Depression. This after famous economist Irving Fisher had declared that stock prices had reached a permanently high plateau.
October 23
1935—Four Gangsters Gunned Down in New Jersey
In Newark, New Jersey, the organized crime figures Dutch Schultz, Abe Landau, Otto Berman, and Bernard "Lulu" Rosencrantz are fatally shot at the Palace Chophouse restaurant. Schultz, who was the target, lingers in the hospital for about a day before dying. The killings are committed by a group of professional gunmen known as Murder, Inc., and the event becomes known as the Chophouse Massacre.
1950—Al Jolson Dies
Vaudeville and screen performer Al Jolson dies of a heart attack in San Francisco after a trip to Korea to entertain troops causes lung problems. Jolson is best known for his film The Jazz Singer, and for his performances in blackface make-up, which were not considered offensive at the time, but have now come to be seen as a form of racial bigotry.
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