|Intl. Notebook||Nov 17 2021|
Not long ago we showed you a few Royal Crown Cola print ads featuring Hollywood superstar Lauren Bacall, and mentioned that other celebs had also pitched the brand. That was an understatement. In its efforts to claw away part of Coca Cola's dominant market share, RC signed up an entire stable of top stars, including a-list personalities such as Barbara Stanwyck, Joan Crawford, and Gene Tierney. Above you see a dozen celebrity ads produced by RC. There were others we left out of the group, for example with Sonja Henie, Irene Dunne, Diana Lynn, and even Bing Crosby. But how much cola can you really stand? Twelve is enough for one day.
|Hollywoodland||Jul 17 2021|
|Hollywoodland||Mar 13 2015|
This issue of the American film magazine Movie Mirror was published today in 1935 with Grace Moore on the cover, who was promoting her role in the film Love Me Forever, and later died in a plane crash with Prince Gustaf Adolf of Sweden. You may also notice the unusual sight of editor Ruth Waterbury giving herself standalone credit at upper left. We’ve never seen that before. Waterbury isn’t well remembered today, but she was a player in her time, one of America’s famous journalistic figures, and a staple in tabloids and gossip columns.
Movie Mirror billed itself as “Filmland’s most beautiful magazine,” and indeed its painted covers by the likes of John Ralston Clarke were among the most striking to be found on newsstands. In the late 1930s the magazine began moving away from painted covers to photo-illustrated fronts designed to evoke the same mood. In 1941 it merged with Photoplay and ceased to exist as a distinct publication. Below you see nine more covers, all from the 1930s, with Irene Dunne, Bette Davis, Claudette Colbert, Snow White, and others.