She was so good Horwitz had a second helping.
Senta Berger makes a second appearance on a Horwitz Publications paperback cover, this time for Carter Brown's Murder Is My Mistress. We showed you the Horwitz cover for Brown's Swan Song for a Siren a while back. That actually came second of the pair and was numbered 34 in the company's Reprint by Demand series. The above is number 19 and was published in 1960. We found it on the Nick Carter & Carter Brown blog, which is a stop you should make if you want to know everything about Brown. Anyway, we've been discussing these Horwitz paperbacks for a while because of their celebrity covers. In using Berger twice the publisher chose well.
From out of a clear blue sky.
This photo is from an archive maintained by Sydney Living Museums and shows a dead man in a public toilet in Sydney, Australia. Police records are incomplete, but suggest he fell from a footpath atop a wall located above the enclosure. It was a brutal fall. The man's right leg snapped just above the ankle and spots of blood are on his shirt, indicating a possible cranial fracture. While the report is vague about the man, it's clear about his bottle—it's Waterbury’s Compound, a tonic and cough remedy popular then and still in existence today. In contrast to the man, the bottle is intact. We wonder if he was reading the label and didn't watch where he was walking. Texters beware. The photo was shot around 1937 or 1938.
Horwitz unclutters the view on Chandler's classic.
Above is a nice alternate cover for Raymond Chandler's The High Window from Australia's Horwitz Publications, circa 1961. It's a cleaner, less plot revealing, and less controversial piece than the battered wife cover put out by American publishers Pocket Books in 1955. We found it on Flickr, so thanks to the original uploader. Sadly, the art is uncredited, which is the way Horwitz generally did business, those damn Aussies.
Crime pays with a series of beautiful mugshots.
Above is a collection of police booking photos of women arrested in Sydney, Australia during the late 1910s to early 1930s. These were originally shot and developed using a dry glass plate process, warehoused for decades, unearthed several years back, and shared online by Sydney Living Museums. They weren't curated as a women-only group—we grabbed only women because we were struck by their remarkable faces. We also like the last shot, just above, which features a mystery figure in the background keeping her or his—looks like a dude to us—face lowered.
Charges on the group range from robbery, to “attempting to procure a miscarriage on behalf of a third party,” to plain old murder. You notice a booking photo was a little different back then. Full body framing in open rooms was common. Because of the composition, shallow focus, and hyper-detailed glass plate process, these are (presumably accidental) art shots. They serve as a companion collection to the previous set of Australian mugshots we shared, which you can see here. You'll notice we've repeated a couple, which means you can learn specifically what they did to get arrested.
Cheapie tabloid shows the way to enriched health.
Above is the cover and below are some interior scans from National Informer Reader, an offshoot of the tabloid National Informer. It hit newsstands today in 1971. Generally the publication featured photographed models on its cover, but we've run across a few like this one with illustrations. There's another one in the same vein inside the paper, and of course both are uncredited, though they look like the work of Alain Gourdon, aka Aslan. Needless to say, if these drawings are the work of the famed French illustrator, the editors of Informer Reader are unlikely to have paid for them.
The centerpiece of this issue is the spread on Swami Sarasvati, a famous yoga teacher who was born in India but moved to Australia and in 1969 became the host of a yoga television show that aired five mornings a week. Informer Reader shares her “sexercises,” but this turns out to be the editors' salacious take on things—the Swami is merely offering relaxation and better health. It's interesting, though, that she posed in a bikini. Clearly she wasn't so zen a little self promotional skin was out of the question. You'll notice her Siamese cat makes an appearance. There's a video online of the Swami being interviewed, which you can see here, and amusingly, the cat makes an appearance there too.
Elsewhere in the issue readers get another installment of “I Predict” by seer Mark Travis. Never timid, this time around he warns that the U.S. and Soviet Union will develop lightning weapons to blast each other, that a member of the British parliament will be revealed as a modern Jack the Ripper, and that a famous Hollywood producer will be exposed as a drug kingpin. As a prognosticator you only have to be right one in ten times to impress people, but Travis isn't even giving himself a chance with these crackpot predictions. We have more Readers to upload, so we'll see if his anemic percentage improves. Scans below.
American singer gets booked for special engagement Down Under.
We love documenting the appropriations of celebrities by Horwitz Publications. This time the company snares U.S. nightingale Abbe Lane for its 1955 edition of Carter Brown's Swan Song for a Siren. You see the original photo they worked with below, which also features Lane's husband Xavier Cugat in the left background, erased by Horwitz's graphics guru and replaced by a man with a gun. The company would reprint this title in 1958 with Senta Berger on the cover, because once you get a taste for kidnapping celebrities you never stop. You can see that edition here. And if you want to see more examples of celebrity theft click the Horwitz keywords below.
Lust is in the air according to Adam magazine.
Every issue of Adam magazine is a joy to read, but some are more laden with goodies than others. In this case, among many worthy stories there's “Sky-Diving Love Kittens,” “Trapped by Terrorists,” and “Free Love Females of the Arctic.” How can you make a choice there? Especially since all three stories are labeled “FACT.” Turns out “Sky-Diving Love Kittens” is about how women become sexually aroused by freefall. The journalist narrator would have readers believe he was writing about a group of female sky divers, and when they landed they hustled him off to a shack and rocked his world. Do we buy this? Not really. But we love the story.
All you need to know about “Trapped by Terrorists” is that it takes place in Cuba. The rest is rote adventure writing using a formula well established in mid-century literature. The Cuban men are cruel (and bearded), while the Cuban women are hot (and beaded with sweat). All the girls require to escape the bonds of totalitarianism is a few gringos to make landfall. Before you know it, like being exorcised of demons, the power of penis compels them to face down their oppressors. Do we buy it? No. But while silly and propagandist, it's also entertaining. Sign us up for any writings of this style, whether “fact” or fiction.
And finally “Free Love Females of the Arctic” deals with the sole survivor of an Arctic shipwreck who's rescued by Eskimos when he was on the precipice of becoming a popsicle. Back in the village, two women strip down and warm him by wriggling all over him under fur blankets and nibbling on his chest, then the clan gives him a temporary wife while he's waiting to be returned to civilization. His popsicle thaws and is put to good use. We don't buy this tale either, but we buy Adam magazine—every chance we get—because it's incredibly entertaining. We have thirty-plus scans below and dozens more issues in the website just waiting for you to discover.
Aussie publisher beats the life out of a classic Howell Dodd cover.
Didn't we just share a cover for Whip Hand? We did, but that was a totally different book. That was Whip Hand by W. Franklin Sanders, 1961, and this one is Whip Hand! by Hodge Evens, 1952. And as you can see below, this is yet another book for which the art was copied by a foreign publishing company—Sydney, Australia based Star Books, in 1953. It may seem impossible that Dodd didn't know of this, but back then it was indeed likely he had no clue. And even if he did know, there's little he could have done. Whoever painted this was not credited, and why would they be? Compared to Dodd's original it's pretty limp.
We're both starving, and frankly, the way he's behaved he's given us absolutely no reason not to eat him.
During the mid-century period, high quality cover art was seen as the key to paperback sales, thus many types of books received makeovers. Aussie novelist Ronald McKie's The Survivors is an example. You'd assume it was fiction but it's actually the true story of the Battle of Sunda Strait, which occurred in Indonesia between the islands of Java and Sumatra during World War II and pitted two Aussie cruisers against a major Japanese naval force. During a battle in which the outgunned Aussie ships fared better than could have been reasonably expected, both were sunk. In the aftermath a group of stranded men battled innumerable hazards in an attempt to survive. The book sprang from the handwritten account of an Aussie sailor who spent four years in a Japanese POW camp. He was a friend of McKie's, and when the author read the dairy pages he immediately decided to write a full accounting of the battle. As far as we know nobody ate anyone, but raft rides get pretty rough. The Survivors came out in hardback in 1953, with this Popular Library paperback appearing in 1954.
I've come to kidnap you—for another book cover.
Above you see two covers for Robert O. Saber's thriller Too Young To Die, the first from Graphic Books, and the second from Australian publisher Phantom. The art at top, which we think is brilliant, was painted by Walter Popp, a well known paperback and men's magazine illustrator who we've talked about several times. You can see some of those examples by clicking his keywords at bottom. His cover was copied by an anonymous artist for Phantom's re-issue. So as always we come back to the question: Why were publishers able to copy original art, but not to use it outright?
Assume you're Walter Popp and you've already been paid by Graphic for the use of your art. Phantom comes along and asks you to reuse it. It's free money in the sense that you've already done the work, and it's more exposure for your talent. So why not say yes? Since there's no reason in the world to say no we can only assume he was never asked. Looking at it from the other side, if you like Walter Popp's cover work but can't obtain the right to use it, how is it that you can get away with publishing a near exact copy? We posed that question to Bob over at the authoritative website menspulpmags.com, and he said that he thinks copycat covers that were not actual reuses of the original skated under copyright laws, and generally nobody paid much attention to them.
Bob also offered these insights:
Some of the artists who worked for mid-20th century men's adventure magazines and paperbacks that I've talked to have said they sometimes got paid small reprint fees for reuses of their work, but often did not. In the case of the men's adventure magazines, I know the artists typically only sold first publication rights and the artists who were most business savvy, like Mort Kunstler, made sure to get their originals back from the company or get fees for reuses. But some artists just turned in their illustrations to the art directors and didn't bother to get them back to track whether they were reused.
Some magazines that published multiple men's adventure magazines, like those put out by Martin Goodman's Magazine Management company, often reused illustrations in several different issues and sometimes used a magazine illustration on the cover of a paperback published by their paperback subsidiary (Lion Books in the case of Magazine Management), or vice versa. I show an example of a Samson Pollen painting used on a Lion paperback and a Mag Mgt. men's adventure mag in a recent post on my blog here.
There are many other examples of men's adventure mag illos being used on both a paperback cover and in a men's adventure magazine. For example, Pyramid published both paperbacks and Man's Magazine and many Pyramid cover paintings showed up as illustrations in Man's. I don't know if artists typically only sold first use rights to paperback publishers or all rights. I suspect it varied with the publisher. I do know many paperback cover paintings were reused both on other paperbacks and in men's adventure mags.
I also know that Gil Cohen, who I recently interviewed for my blog, told me he sold only first rights to Pinnacle for the roughly two-hundred Executioner/Mack Bolan paperback cover paintings he did. I'd guess that whether an artist got paid for reuses depended on how honorable the publishers were. Mag Mgt. and Pyramid actually treated their artists pretty well, from what I have been able to glean.
However, it seems pretty clear that many low budget men's adventure mags and paperback publishers just ripped artists off by reusing their artwork without paying them. I think that practice was pretty common and there was really no way for artists to keep track of all reuses back then. They would just have to happen to run across them on newsstands. And even then, they might not think it was worth the hassle of trying to do anything about it. Pulp art was basically viewed as "disposable" artwork without a lot of resale value back in the '50s, '60s and '70s. I think most artists were more concerned about getting their next assignment than trying to get smaller reprint fees for past work.
So there you have it, from someone who has spoken to many of the creators from the period. The art was just difficult to keep track of back then. As copies go, Phantom's Walter Popp rip-off is a decent one, though we've seen much better. We have another example of the practice you can check out here. And we're now sure our longstanding suspicions about the usage of celebrity images, which we've discussed several times, fall into the same category. Thanks to Bob for his answers, and we recommend that pulp fans check out his expansive and incredibly informative men's magazine website.
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