The Golden Age is any age that seems better than the one you're in.
Yet another piece of the treasure trove we picked up in Denver last year, This Was Hollywood is a compendium of anecdotes and photos from the supposed Golden Age of Hollywood. We say “supposed” because the magazine was printed in 1954, and at that time the 1920s and 1930s were the Golden Age. Today of course, the Golden Age is considered to run from the 1920s all the way to the early 1960s, and we can only assume that eventually the ’70s and ’80s will be considered part of the Golden Age, and we’ll all be sitting around saying how they don’t make movies like C.H.U.D. anymore.
This Was Hollywood was put together by Hollywood columnist Sidney Skolsky, the guy many say coined the term “Oscar” to refer to the Academy Award statuette. This particular issue of This Was Hollywood has about 80 pages, so moving forward we’ll be posting them a few at a time. Today we have five images—the front and back covers, plus three pages of shots of John Gilbert, Greta Garbo, John Barrymore, Joan Crawford, Clark Gable, and Dolores Costello. Much more from this publication later.
The fact that she’s not even a real blonde is the least of her surprises.
Austrian writer Vicki Baum, née Hedwig Baum, is probably best known for her 1929 novel Menschen im Hotel, which became the smash Greta Garbo/John Barrymore/Joan Crawford movie Grand Hotel. Mortgage on Life, which was originally called Verpfändetes Leben, came in 1946, and tells of a show business love triangle set in Manhattan against the backdrop of Times Square and Broadway. We’ve never seen this particular cover for the book, which is why we’re sharing it, but it’s uncredited, sadly.