 Men's magazines come of age with Esquire. 
Esquire isn't a pulp magazine, but it's a seminal U.S. publication that goes back to that era, debuting in 1933 and becoming incredibly popular within only a few issues. Today's from this month in 1945 was given to us by a friend. It was an unexpected and generous gift. It's also an unusual one. Dimensionally it's thirteen inches by ten, a size we've only seen a couple of times before. That meant scanning pages in halves and assembling them digitally, and because Esquire was perfect-bound, the scanning meant the destruction of the issue. Inside, there's fiction from Richard Gehman, James Stern, George Wiswell, Maurice Zolotow, and others, accompanied by nice story art. There are also some brilliant portraits of show business celebrities—including Virginia Mayo, Vera Zorina, Dorothy Hart, Ann Miller, Daun Kennedy, and ballerina Milada Mladova.
But it's the ads that catch the eye. Advertising is a trip back in time, a look at what culture considered important, which is why we have a vintage ad feature in our sidebar. Esquire is packed with ads, chiefly for booze, smokes, and suits. Lots of suits. To think that artists sat at easels in studios producing these illustrations is an amazing thought—and bittersweet, considering how little artistic talent goes into advertising today. We picture the cast of Mad Men refreshing their creative reservoirs with an occasional drink, or even better, Darrin Stevens from Bewitched, struggling over his art pad until Samantha gives him a witchy boost. The ads are mostly signed—by the likes of Frederic Fellander, Jay Hyde Barnum, Robert Goodman, and J.N.C. Fenton. Enjoy the scans. We killed the magazine but it was worth it, we think. And thanks to Alex for the donation.
                       
 And you think America is polarized today. 
The iconic polar bear rug. What can you say about them? Well, it's not a good look nowadays, but back then people thought these sorts of decorations were quite chic. When did that end? Possibly shortly after the three-hundredth Playboy model posed on one, or when many people began to see trophy hunting as the obsession of vain and unsavory millionaires. One of those two. Personally, we blame Hefner. In the shot above Jayne Mansfield and Mickey Hargitay take polar bear style to its pinnacle. Just look at that room. Besides the bear they have a copper ceiling, satin curtains, and a white shag rug. It's a pimp's wet dream and all of it must have cost a fortune. We like to imagine what the look on Jayne's face would have been if anyone walked in with a brimming glass of red wine. We bet she'd have turned whiter than the bear.
We have more photos in the same vein below. If you need help identifying the stars, their names are in our keywords in order of appearance. Looking at the entire collection, we tend to wonder if there were three or four bears that ended up in all the photos. You know, like bears owned by certain photography studios or prop departments. Just saying, a couple of them look suspiciously similar. But on the other hand, how different from each other do bears really look? You'll notice that the poor creatures were generally posed to look fierce. But by contrast Inger Stevens' bear, just below, strikes us as a bit reflective and melancholy, which is understandable. Elizabeth Montgomery, meanwhile, gets extra points for wearing her bear. We have twenty-plus images below, including another shot of Mansfield, sans Hargitay.                      
 She always put her best foot forward. 
Above is a great shot of American actress and dancer Ann Miller, who was born Johnnie Collier (a much better name, in our opinion) and who appeared in many films, beginning with 1934’s Anne of Green Gables and ending with 2001’s Mulholland Dr. This shot is from her 1944 Columbia musical Hey, Rookie!, in which she had the lead role. Miller died in 2004.
|
 |
The headlines that mattered yesteryear.
2003—Hope Dies
Film legend Bob Hope dies of pneumonia two months after celebrating his 100th birthday. 1945—Churchill Given the Sack
In spite of admiring Winston Churchill as a great wartime leader, Britons elect
Clement Attlee the nation's new prime minister in a sweeping victory for the Labour Party over the Conservatives. 1952—Evita Peron Dies
Eva Duarte de Peron, aka Evita, wife of the president of the Argentine Republic, dies from cancer at age 33. Evita had brought the working classes into a position of political power never witnessed before, but was hated by the nation's powerful military class. She is lain to rest in Milan, Italy in a secret grave under a nun's name, but is eventually returned to Argentina for reburial beside her husband in 1974. 1943—Mussolini Calls It Quits
Italian dictator Benito Mussolini steps down as head of the armed forces and the government. It soon becomes clear that Il Duce did not relinquish power voluntarily, but was forced to resign after former Fascist colleagues turned against him. He is later installed by Germany as leader of the Italian Social Republic in the north of the country, but is killed by partisans in 1945.
|
|
|
It's easy. We have an uploader that makes it a snap. Use it to submit your art, text, header, and subhead. Your post can be funny, serious, or anything in between, as long as it's vintage pulp. You'll get a byline and experience the fleeting pride of free authorship. We'll edit your post for typos, but the rest is up to you. Click here to give us your best shot.
|
|
