| Vintage Pulp | Jun 17 2024 |
Men's magazines come of age with Esquire.
Esquire isn't a pulp magazine, but it's a seminal U.S. publication that goes back to that era, debuting in 1933 and becoming incredibly popular within only a few issues. Today's from this month in 1945 was given to us by a friend. It was an unexpected and generous gift. It's also an unusual one. Dimensionally it's thirteen inches by ten, a size we've only seen a couple of times before. That meant scanning pages in halves and assembling them digitally, and because Esquire was perfect-bound, the scanning meant the destruction of the issue. Inside, there's fiction from Richard Gehman, James Stern, George Wiswell, Maurice Zolotow, and others, accompanied by nice story art. There are also some brilliant portraits of show business celebrities—including Virginia Mayo, Vera Zorina, Dorothy Hart, Ann Miller, Daun Kennedy, and ballerina Milada Mladova.
But it's the ads that catch the eye. Advertising is a trip back in time, a look at what culture considered important, which is why we have a vintage ad feature in our sidebar. Esquire is packed with ads, chiefly for booze, smokes, and suits. Lots of suits. To think that artists sat at easels in studios producing these illustrations is an amazing thought—and bittersweet, considering how little artistic talent goes into advertising today. We picture the cast of Mad Men refreshing their creative reservoirs with an occasional drink, or even better, Darrin Stevens from Bewitched, struggling over his art pad until Samantha gives him a witchy boost. The ads are mostly signed—by the likes of Frederic Fellander, Jay Hyde Barnum, Robert Goodman, and J.N.C. Fenton. Enjoy the scans. We killed the magazine but it was worth it, we think. And thanks to Alex for the donation.
Esquire MagazineVirginia MayoVera ZorinaDorothy HartAnn MillerDaun KennedyMilada MladovaFrederic FellanderJay Hyde BarnumRobert GoodmanJ.N.C. FentonRichard GehmanJames SternGeorge WiswellMaurice ZolotowHenry John Kaiserliteraturemagazine art
| Femmes Fatales | May 31 2020 |
Nobody ever said finding the right balance in life was easy.
Above is a striking image of German-born Norwegian ballerina and actress Vera Zorina holding a very difficult pose. We know it's difficult because when we tried it we smashed a coffee table and crippled a cat. Just kidding. The table turned out to be fine. Zorina was born Eva Hartwig, a name that probably sounds beautiful to the German ear, but when she went to the U.S. most people she introduced herself to probably went, “You've a heart what?” So she changed her name to something more mellifluous and proceeded to showcase her dance skills throughout the ’40s, ’50s, and ’60s in eight films and seven Broadway productions, some choreographed by her husband, the legendary George Balanchine. This photo was shot at their home in Beverly Hills in 1941.
| Intl. Notebook | Oct 4 2018 |
The women they talked about then.
It took us a while but we finally find out where the covers of O Século Ilustrado we've been sharing came from. They originate at a Wordpress blog called Ilustração Portugueza. It hasn't been active since January 2017, so it looks like we missed our chance to send them some traffic, but at least the images remain up for now. The above cover hit newsstands today in 1947 and features a triptych of Vera Zorina, Yvonne DeCarlo, and Lucille Ball labeled as “Tres mulheres de quem se fala,” which means “Three women we're talking about.” They were so good we're still talking about a couple of them. If you want to see the other covers we posted just click the magazine's keywords below.
