Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caille, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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History Rewind
The headlines that mattered yesteryear.
July 30
1935—Penguin Launched
Penguin Books is launched by Allen Lane and begins publishing cheap, no-frills paperbacks. Lane's idea of selling books not just in bookstores, but in train stations, pharmacies and corner stores, quickly revolutionizes the publishing market.
July 29
1957—Paar Takes Over Tonight Show
Today in 1957 Jack Paar begins hosting The Tonight Show. During Paar's five year stint, his unpredictable antics and strong comedic style help turn the program into a ratings juggernaut and a national institution.
1981—Charles and Diana Marry
Prince Charles and Lady Diana Spencer marry at St Paul's Cathedral before 3,500 invited guests and an estimated global television audience of 750 million, making it the most popular program ever broadcast.
July 28
1945—Plane Hits Empire State Building
A B-25 bomber crashes into the north side of the Empire State Building, between the 79th and 80th floors. One engine plows entirely through the structure, lands on a nearby apartment building, and sparks a fire that destroys a penthouse. The other engine falls down an elevator shaft. Fourteen people are killed in the incident.
1965—Vietnam War Heats Up
U.S. president Lyndon Johnson commits a further 50,000 US troops to the conflict in Vietnam, increasing the military presence there to 125,000. Johnson says about the increase, "I do not find it easy to send the flower of our youth... into battle."

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