Vintage Pulp Sep 13 2012
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caille, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.


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History Rewind
The headlines that mattered yesteryear.
October 06
1966—LSD Declared Illegal in U.S.
LSD, which was originally synthesized by a Swiss doctor and was later secretly used by the CIA on military personnel, prostitutes, the mentally ill, and members of the general public in a project code named MKULTRA, is designated a controlled substance in the United States.
October 05
1945—Hollywood Black Friday
A six month strike by Hollywood set decorators becomes a riot at the gates of Warner Brothers Studios when strikers and replacement workers clash. The event helps bring about the passage of the Taft-Hartley Act, which, among other things, prohibits unions from contributing to political campaigns and requires union leaders to affirm they are not supporters of the Communist Party.
October 04
1957—Sputnik Circles Earth
The Soviet Union launches the satellite Sputnik I, which becomes the first artificial object to orbit the Earth. It orbits for two months and provides valuable information about the density of the upper atmosphere. It also panics the United States into a space race that eventually culminates in the U.S. moon landing.
1970—Janis Joplin Overdoses
American blues singer Janis Joplin is found dead on the floor of her motel room in Los Angeles. The cause of death is determined to be an overdose of heroin, possibly combined with the effects of alcohol.

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