Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caille, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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History Rewind
The headlines that mattered yesteryear.
October 01
1910—Los Angeles Times Bombed
A massive dynamite bomb destroys the Los Angeles Times building in downtown Los Angeles, California, killing 21 people. Police arrest James B. McNamara and his brother John J. McNamara. Though the brothers are represented by the era's most famous lawyer, Clarence Darrow, of Scopes Monkey Trial fame, they eventually plead guilty. James is convicted and sentenced to fifteen years in prison. His brother John is convicted of a separate bombing of the Llewellyn Iron Works and also sent to prison.
1975—Ali Defeats Frazier in Manila
In the Philippines, an epic heavyweight boxing match known as the Thrilla in Manila takes place between Muhammad Ali and Joe Frazier. It is the third, final and most brutal match between the two, and Ali wins by TKO in the fourteenth round.
September 30
1955—James Dean Dies in Auto Accident
American actor James Dean, who appeared in the films Giant, East of Eden, and the iconic Rebel without a Cause, dies in an auto accident at age 24 when his Porsche 550 Spyder is hit head-on by a larger Ford coupe. The driver of the Ford had been trying to make a left turn across the rural highway U.S. Route 466 and never saw Dean's small sports car approaching.
1962—Chavez Founds UFW
Mexican-American farm worker César Chávez founds the United Farm Workers in California. His strikes, marches and boycotts eventually result in improved working conditions for manual farm laborers and today his birthday is celebrated as a holiday in eight U.S. states.
September 29
1916—Rockefeller Breaks the Billion Barrier
American industrialist John D. Rockefeller becomes America's first billionaire. His Standard Oil Company had gained near total control of the U.S. petroleum market until being broken up by anti-trust legislators in 1911. Afterward, Rockefeller used his fortune mainly for philanthropy, and had a major effect on medicine, education, and scientific research.

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