Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caille, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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History Rewind
The headlines that mattered yesteryear.
November 23
1936—First Edition of Life Published
Henry Luce launches Life, a weekly magazine with an emphasis on photo-journalism. Life dominates the U.S. market for more than forty years, publishing scores of iconic photographs that remain some of the most recognizable ever shot, and peaking at one point with a circulation of more than 13.5 million copies a week.
1963—Doctor Who Debuts on BBC
The BBC broadcasts the first episode of Doctor Who, starring William Hartnell as a mysterious alien who time travels in his spaceship, the TARDIS. With his companions, he explores time and space while facing a variety of foes and righting wrongs. The show would become the longest-running science fiction series ever broadcast.
November 22
1963—John F. Kennedy Is Assassinated
In Dallas, Texas, U.S. President John F. Kennedy is killed and Texas Governor John B. Connally is seriously wounded as they ride in a motorcade through Dealy Plaza. Lee Harvey Oswald, an employee of the schoolbook depository from which the shots were suspected to have been fired, was arrested on charges of the murder of a local police officer and was subsequently charged with the Kennedy killing. He denied shooting anyone, claiming he was a patsy, but was killed by Jack Ruby on November 24, before he could be indicted or tried. Today, Americans who believe JFK was killed as the result of a conspiracy are routinely dismissed in the press, yet the vast majority of them believe Oswald did not act alone.
November 21
1959—Max Baer Dies
Former heavyweight boxing champ Max Baer dies of a heart attack in Hollywood, California. Baer had a turbulent career. He lost to Joe Louis in 1935, but two years earlier, in his prime, he defeated German champ and Nazi hero Max Schmeling while wearing a Star of David on his trunks. The victory was his legacy, making him a symbol to Jews, and also to all who hated Nazis.

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