Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caille, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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History Rewind
The headlines that mattered yesteryear.
August 01
1966—Whitman Massacre in Texas
Charles Joseph Whitman, a student at the University of Texas at Austin, kills 14 people and wounds 32 during a shooting rampage on and around the university's campus. Ten are killed from the 28th floor observation deck of the University's administrative building. Whitman had already murdered his wife and mother in their homes.
July 31
1964—Riot Stops Stones Concert
The Rolling Stones play in Belfast, Northern Ireland, but the show is stopped after twelve minutes because of violence in the audience. Some fans are carried away in straitjackets.
July 30
1935—Penguin Launched
Penguin Books is launched by Allen Lane and begins publishing cheap, no-frills paperbacks. Lane's idea of selling books not just in bookstores, but in train stations, pharmacies and corner stores, quickly revolutionizes the publishing market.

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