Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caille, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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History Rewind
The headlines that mattered yesteryear.
May 30
1914—Aquitania Sets Sail
The Cunard liner RMS Aquitania, at 45,647 tons, sets sails on her maiden voyage from Liverpool, England to New York City. At the time she is the largest ocean liner on the seas. During a thirty-six year career the ship serves as both a passenger liner and military ship in both World Wars before being retired and scrapped in 1950.
May 29
1914—RMS Empress Sinks
Canadian Pacific Steamships' 570 foot ocean liner Empress of Ireland is struck amidships by a Norwegian coal freighter and sinks in the Gulf of St. Lawrence with the loss of 1,024 lives. Submerged in 130 feet of water, the ship is so easily accessible to treasure hunters who removed valuables and bodies from the wreck that the Canadian government finally passes a law in 1998 restricting access.
May 28
1937—Chamberlain Becomes Prime Minister
Arthur Neville Chamberlain, who is known today mainly for his signing of the Munich Agreement in 1938 which conceded the Sudetenland region of Czechoslovakia to Nazi Germany and was supposed to appease Adolf Hitler's imperial ambitions, becomes prime minister of Great Britain. At the time Chamberlain is the second oldest man, at age sixty-eight, to ascend to the office. Three years later he would give way to Winston Churchill.

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