Everybody loves Raymond’s art.
We’ve mentioned artist and fashion designer Raymond Brenot, aka Pierre-Laurent Brenot a couple of times before in relation to the French magazine V. This is the first time we’ve seen his work on a book cover. It’s a copy of Journal d'une chambre de femme by Jean-Albert Foëx, and it was published by E.D.I.C.A. in 1958 as part of their Collection Le Mauvais Oeil, or Evil Eye Collection. Brenot’s cool cover also wraps onto the rear of the book, as you can see below.
Whatever it was called, we love it.
More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caille, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.
, V Magazine
, Raymond Brenot
, Pierre-Laurent Brenot
, Margaret Lee
, Georges Pichard
, Catherine Frank
, Sonia Vareuil
, Mara Berni
, Liten Østern
, Loretta Capitoli
, Le Gano
, Pierre-Auguste Renoir
, Jean David
, René Caille
, magazine art
V employed three of the most talented but least-known pin-up artists of the pulp era.
The French magazine V is probably one of the most visually pleasing and collectible periodicals ever published. The early issues featured photo-illustrations of movie stars, but starting in the 1950s V began to showcase provocative pin-up style cover paintings from a succession of three artists—Georges Pichard, René Caille and Jean David. All were geniuses; none are well known outside collectors circles and France, where they lived and worked. But popularity is never a true measure of value—Pichard, Caille and David Vs can go at auction for thirty, forty, or even fifty dollars. We've seen them listed for even more, though those went unsold as far as we can tell. Vs with Pierre-Laurent Brenot covers are also highly regarded. This one, V Sélections 57, with a Pichard cover and Brigitte Bardot, Christine Carère and Marilyn Monroe inside, dates from winter 1957. We have a couple more of these we’ll share in their entirety as soon as we get in the mood to do the scanning. Meantime see some 1940s V covers here and here.
The headlines that mattered yesteryear.
Penguin Books is launched by Allen Lane and begins publishing cheap, no-frills paperbacks. Lane's idea of selling books not just in bookstores, but in train stations, pharmacies and corner stores, quickly revolutionizes the publishing market.
1957—Paar Takes Over Tonight Show
Today in 1957 Jack Paar begins hosting The Tonight Show
. During Paar's five year stint, his unpredictable antics
and strong comedic style help turn the program into a ratings juggernaut and a national institution.
1981—Charles and Diana Marry
Prince Charles and Lady Diana Spencer marry at St Paul's Cathedral before 3,500 invited guests and an estimated global television audience of 750 million, making it the most popular program ever broadcast.
1945—Plane Hits Empire State Building
A B-25 bomber crashes into the north side of the Empire State Building, between the 79th and 80th floors. One engine plows entirely through the structure, lands on a nearby apartment building, and sparks a fire that destroys a penthouse. The other engine falls down an elevator shaft. Fourteen people are killed in the incident.
1965—Vietnam War Heats Up
U.S. president Lyndon Johnson commits a further 50,000 US troops to the conflict in Vietnam, increasing the military presence there to 125,000. Johnson says about the increase, "I do not find it easy to send the flower of our youth... into battle."
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