Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caillé, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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History Rewind
The headlines that mattered yesteryear.
September 23
1952—Chaplin Returns to England
Silent movie star Charlie Chaplin returns to his native England for the first time in twenty-one years. At the time it is said to be for a Royal Society benefit, but in reality Chaplin knows he is about to be banned from the States because of his political views. He would not return to the U.S. for twenty years.
September 22
1910—Duke of York's Cinema Opens
The Duke of York's Cinema opens in Brighton, England, on the site of an old brewery. It is still operating today, mainly as a venue for art films, and is the oldest continually operating cinema in Britain.
1975—Gerald Ford Assassination Attempt
Sara Jane Moore, an FBI informant who had been evaluated and deemed harmless by the U.S. Secret Service, tries to assassinate U.S. President Gerald Ford. Moore fires one shot at Ford that misses, then is wrestled to the ground by a bystander named Oliver Sipple.
September 21
1937—The Hobbit is Published
J. R. R. Tolkien publishes his seminal fantasy novel The Hobbit, aka The Hobbit: There and Back Again. Marketed as a children's book, it is a hit with adults as well, and sells millions of copies, is translated into multiple languages, and spawns the sequel trilogy The Lord of Rings.
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