Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caille, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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History Rewind
The headlines that mattered yesteryear.
January 30
1933—Hitler Becomes Chancellor
Adolf Hitler is sworn in as Chancellor of Germany in President Paul Von Hindenburg's office, in what observers describe as a brief and simple ceremony. Hitler's first speech as Chancellor takes place on 10 February. The Nazis' seizure of power subsequently becomes known as the Machtergreifung.
January 29
1916—Paris Is Bombed by German Zeppelins
During World War I, German zeppelins conduct a bombing raid on Paris. Such raids were rare, because the ships had to fly hundreds of miles over French territory to reach their target, making them vulnerable to attack. Reaching London, conversely, was much easier, because the approach was over German territory and water. The results of these raids were generally not good, but the use of zeppelins as bombers would continue until the end of the war.
January 28
1964—Soviets Shoot Down U.S. Plane
A U.S. Air Force training jet is shot down by Soviet fighters after straying into East German airspace. All 3 crew men are killed. U.S forces then clandestinely enter East Germany in an attempt to reach the crash but are thwarted by Soviet forces. In the end, the U.S. approaches the Soviets through diplomatic channels and on January 31 the wreckage of the aircraft is loaded onto trucks with the assistance of Soviet troops, and returned to West Germany.

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