Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caille, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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History Rewind
The headlines that mattered yesteryear.
August 21
1911—Mona Lisa Disappears
Leonardo da Vinci's masterpiece, the Mona Lisa, aka La Gioconda, is stolen from the Louvre. After many wild theories and false leads, it turns out the painting was snatched by museum employee Vincenzo Peruggia.
August 20
1940—Trotsky Iced in Mexico
In Mexico City exiled Russian revolutionary Leon Trotsky is fatally wounded with an ice axe (not an ice pick) by Soviet agent Ramon Mercader. Trotsky dies the next day.
1968—Prague Spring Ends
200,000 Warsaw Pact troops backed by 5,000 tanks invade Czechoslovakia to end the Prague Spring political liberalization movement.
1986—Sherrill Goes Postal
In Edmond, Oklahoma, United States postal employee Patrick Sherrill shoots and kills fourteen of his co-workers and then commits suicide.
August 19
1953—Mohammed Mossadegh Overthrown in Iran
At the instigation of the CIA, Prime Minster of Iran Mohammed Mossadegh is overthrown and the Shah Mohammad Reza Pahlavi is installed as leader of the country.

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