Hollywoodland | Vintage Pulp Feb 7 2013
DRESS TO EXCESS
If there’s such a thing as the most amazing dress ever made, Carroll Baker wore it.


In the summer of 1964, promoting her movie The Carpetbaggers, American actress Carroll Baker attended a premiere at London’s Plaza Theatre in Piccadilly Circus wearing a $28,000.00 transparent dress from designer Pierre Balmain. She had worn it before at the U.S. premiere in June, which means Londoners had an inkling what they were going to see, but what resulted was, well, a circus. The crowd went nuts and the situation devolved into what some newspapers described as a near riot. The above National Examiner, published today in 1972, features Baker wearing what we noticed was a similar but not identical dress. We got curious where it came from, and so we went looking.

Turns out in late 1964 designer Oleg Cassini, entranced by the Balmain dress, designed a similar version for Baker to wear at a promotional event in Las Vegas. The difference is in the placement of the beading—Balmain’s left a v-shaped peek-a-boo, whereas Cassini’s left a diagonal opening across the chest. You can see the difference below. Cassini had built his version of the dress in Baker’s absence using a model of identical size, but it didn’t really fit because bodies have all sorts of differences, even if their crude numerical aspects are ostensibly the same. Baker endured eighteen precarious hours in a gown that was so tightshe couldn’t shake hands without it shifting to reveal parts she wanted to keep hidden. She later wore the dress—hopefully altered—at a premiere of Cheyenne Autumn, and a photo of her posing with a dozen costumed Native Americans survives today in the Associated Press archives.
 
But the dress wasn’t finished quite yet. The next year immortal costumer Edith Head designed yet another variation on Balmain’s original for Baker to wear promoting the film Harlow. We don’t know where the previous two gowns went, but the Head version, one of several she put together, survived and has appeared in Hollywood fashion exhibitions as recently as 2003. Baker also wore a Balmain (or Cassini or Edith Head copy) during a 1966 troop tour in Vietnam, and the only reason a full firefight didn’t break out among the GIs the moment she unveiled herself is probably because that version had no cut-outs (right).
 
Extreme publicity stunts were apparently not unusual for Baker. She considered herself a good actress, but felt that she couldn’t become a star in Hollywood without promoting herself as a sex symbol. “I’ve tried just acting,” she once said, “but sex sells at the box office.” As time wore on, she went from threatening to walk off the set of Station Six—Sahara due to the director pressuring her to appear nude to playing unclothed roles in The Sweet Body of Deborah, Così dolce... così perversa, and Paranoia, as well appearing nude in Playboy and Playmen. Nothing like a shrinking bank account to totally reshape one’s morals. In 1966 AP scribe Doris Klein wrote that Baker was “almost too pretty, too much like a slim teenager to play a sexpot.” But Baker became one of the biggest sexpots in the world. Looking at the 1964 Balmain, and the three to six versions that followed, we’d say it was inevitable.

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History Rewind
The headlines that mattered yesteryear.
February 21
1947—Edwin Land Unveils His New Camera
In New York City, scientist and inventor Edwin Land demonstrates the first instant camera, the Polaroid Land Camera, at a meeting of the Optical Society of America. The camera, which contains a special film that self-develops prints in a minute, goes on sale the next year to the public and is an immediate sensation.
1965—Malcolm X Is Assassinated
American minister and human rights activist Malcolm X is assassinated at the Audubon Ballroom in New York City by members of the Nation of Islam, who shotgun him in the chest and then shoot him sixteen additional times with handguns. Though three men are eventually convicted of the killing, two have always maintained their innocence, and all have since been paroled.
February 20
1935—Caroline Mikkelsen Reaches Antarctica
Norwegian explorer Caroline Mikkelsen, accompanying her husband Captain Klarius Mikkelsen on a maritime expedition, makes landfall at Vestfold Hills and becomes the first woman to set foot in Antarctica. Today, a mountain overlooking the southern extremity of Prydz Bay is named for her.
1972—Walter Winchell Dies
American newspaper and radio commentator Walter Winchell, who invented the gossip column while working at the New York Evening Graphic, dies of cancer. In his heyday from 1930 to the 1950s, his newspaper column was syndicated in over 2,000 newspapers worldwide, he was read by 50 million people a day, and his Sunday night radio broadcast was heard by another 20 million people.
February 19
1976—Gerald Ford Rescinds Executive Order 9066
U.S. President Gerald R. Ford signs Proclamation 4417, which belatedly rescinds Executive Order 9066. That Order, signed in 1942 by President Franklin D. Roosevelt, established "War Relocation Camps" for Japanese-American citizens living in the U.S. Eventually, 120,000 are locked up without evidence, due process, or the possibility of appeal, for the duration of World War II.
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