Vintage Pulp Aug 24 2015
A CLAIRE DAY
A new woman for a new era.


This issue of Paris Magazine features a beautiful Louis-Charles Royer cover of Ziegfeld star Claire Luce, one of the most popular celebrities of her time. Her heyday was the 1920s and ’30s, a period during which—though this is little remarked upon today—substantially more women began to have sex before marriage. By the time the first surveys took place in the 1940s about 50% of women admitted to having pre-marital sex. Anecdotally, during the 1920s probably at least one in four women had sex as singles. Claire Luce was a pioneer of the female right to choose. A mere eight-year span of her diary describes sixty lovers.

Luce very much personifies a seismic shift in the values of Western women. Many scholars say it happened because they moved into the university and the workplace around that time, and that was indeed an important factor because it brought women and men into mutual contact outside of family and church situations. But it’s clear the prime mover was the trauma of World War I and the loss of 37 million lives in a conflict that taught those who came of age around then that life could be short and joy could be fleeting. This factor is nearly always downplayed in studies of that time, though we have never understood why. It is too obvious?
 
Even with their numbers increasing, relatively few women were in the university and workplace. But virtually no Western family went untouched by the war. Those 37 million deaths reached deep into every town, every enclave, every social class. Nearly everyone had lost a father, a brother, an uncle, or at least a family friend. And if a loved one actually survived battle, they often returned to preach the futility of war to the generation below them—or by their mere broken presence serve as a warning. Ernest Hemingway captured this in The Sun Also Rises, which focuses on Jake, prevented by a war wound from having sex, and Lady Brett, who loves Jake but must constantly seek lovers elsewhere.

Of course, there are many factors behind any social shift, but rapid change typically derives from chaos. Ask any neo-con or disaster capitalist. The primary effect of war or warlike events upon society is to alter how it views life, death, and personal freedom. In the past, the spectre of death made people want more freedom to live as they saw fit; in our present era, traumatic events have resulted in people agreeing to sacrifice their personal freedom (thanks to powerful suggestions and hard work by opportunistic governments).

Anyway, just an interesting digression concerning Paris Magazine
’s cover star. Like predecessors such as Dorothy Parker, and
peers like Tallulah Bankhead, she was a sexual trendsetter, a new type of woman for a radically reordered Western world. She’s also about as pulp as it gets. We may get back to Claire Luce a bit later, but in the meantime we have a bunch of interior scans from Paris Magazine below, and more issues available at the click of a mouse. This edition, number 34, appeared in 1934. 

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History Rewind
The headlines that mattered yesteryear.
August 16
1942—Blimp Crew Disappears without a Trace
The two-person crew of the U.S. naval blimp L-8 disappears on a routine patrol over the Pacific Ocean. The blimp drifts without her crew and crashes in Daly City, California. The mystery of the crew's disappearance is never solved.
1977—Elvis Presley Dies
Music icon Elvis Presley is found unresponsive by his fiancée on the floor of his Graceland bedroom suite. Attempts to revive him fail and he's pronounced dead soon afterward. The cause of death is often cited as drug overdose, but toxicology tests have never found evidence this was the case. More likely, years of drug abuse contributed to generally frail health and an overtaxed heart that suddenly failed.
August 15
1969—Woodstock Festival Begins
The Woodstock Music & Art Fair, which was billed as an Aquarian Exposition, takes place on a 600 acre dairy farm in Bethel, New York. It would run for three sometimes rainy days and feature thirty-two acts performing at all hours of the day and night. Today the festival is regarded as one of the greatest events in popular music history.
1977—Radio Signal Arrives from Deep Space
An unidentified radio signal, nicknamed the WOW Signal for the notation a scientist made on a computer readout, is briefly detected by the SETI (Search for Extra-Terrestrial Intelligence) project's Big Ear radio telescope. Despite a month of searching the same section of space, the signal is never found again.
August 14
1912—U.S. Invades Nicaragua
United States Marines invade Nicaragua to support the U.S.-backed government installed there after José Santos Zelaya had resigned three years earlier. American troops remain for eleven years.
1936—Last Public Execution in U.S.
Rainey Bethea, who had been convicted of rape and murder, is hanged in Owensboro, Kentucky in what is the last public execution performed in the United States.
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