Above and below are assorted scans from an issue of Screenland published this month in 1940. The issue we posted previously was from 1923. In the intervening years contributor Delight Evans had become editor, and as a result had become one of Hollywood’s most powerful starmakers. Evans was uniquely talented and got her break when, as a fifteen-year-old, she had a story purchased by Photoplay. That was in 1915. By 1917 she was working for Photoplay in Chicago, and quickly ascended to an associate editor position there. At least one online source says she was an editor at Screenland by 1923, but even for someone that gifted twenty-three is a bit young to be helming one of America’s biggest magazines. We have an issue from December 1923 and it was Frederick James Smith in the corner office. But Evans was in charge by at least 1934, which we can confirm because we have an issue from that year too. When did she actually take the reins? No idea. This is where it would be nice to click over to a Wikipedia page or something, but she doesn’t have one. A trailblazer like this—can you believe it? But we shall dig. Evans needs some online exposure, so we’ll see what we can do. Twenty-one scans with a galaxy of stars below. 

Over in the U.S. this is the day that makes cows tremble in fear—July 4, or Independence Day. Since moving away from the States we’ve had to get used to a whole new set of holidays, and while those events are truly amazing, none of them involve the searing of millions of hamburgers on outdoor grills. In our own way we’re trying to change that by teaching our friends what exactly goes into a great hamburger, but working one friend at a time it may be some years before we really make an impact on the local cuisine. However, we can participate in July 4 in a more immediate way by sharing a couple of images from a July 1943 Motion Picture-Hollywood Magazine of that most beloved of golden age American stars, Rita Hayworth. Other stars inside include Norma Shearer, Jeanette MacDonald and Merle Oberon, and you also get the most famous photo of Betty Grable ever shot. Okay, our work is done. Though we can’t find a decent burger in this corner of the world (yet), we do have a wide beautiful plaza just one block away and on that plaza is a quiet bar with outdoor tables and friendly staff members that keep us well-stocked with ice cold bottles of white wine. That’s going to be the rest of our day. Enjoy the rest of yours. 

Lobby card for the silent film The Devil's Circus, featuring Norma Shearer, 1926.