He had a lot in common with the guy on those Dos Equis commercials, except he was real.
Today we’re back to the top dog of classic tabloids, the always-titillating Confidential. The above issue is from fifty-five years ago this month, July 1954, and as always the cover promises scandalous inside scoop—this time on champs, presidents, and filthy rich heiresses. But it’s the unassuming banner on the Rubirosa murder case that interests us, because it refers to none other than Porfirio Rubirosa, and if you’ve never heard of him, then prepare yourself to meet (cue grandiose flamenco chords) The Most Interesting Man in the World.
Rubirosa was born in the Dominican Republic in 1909 but raised in France, where his father, an army general, had scored the chargé d'affaires position at the Dominican consulate in Paris. When the young Rubirosa was seventeen he returned to the Dominican to study law, but enlisted in the military before finishing. In 1932, after a weeklong courtship, he married a seventeen year-old girl named Flor de Oro Trujillo, who happened to be the daughter of mass-murdering military dictator Rafael Leónidas Trujillo Molina. For normal men, rush-marrying a dictator’s little flower would result in a one-way ticket to the torture chamber, but for the charming Rubirosa it meant a diplomatic post in Berlin.
In 1935, Rubirosa’s cousin, Luis de la Fuente Rubirosa, was accused of assassinating exiled Dominican politician Sergio Bencosme in New York City. It was Rafael Trujillo’s work, but de la Fuente Rubirosa was the triggerman, and Porifirio was suspected of being an accomplice. That’s the murder Confidential references, and if you’re asking yourself why they cared about it nineteen years after the event, it’s because by then Rubirosa was very famous. But we’ll get to that.
Rubirosa had developed passions for polo, racing, gambling, and other expensive upper crust pursuits. He excelled at all of them. Perhaps the only thing he wasn’t good at was fidelity, which led to his divorce from Flor in 1937. But his sheer magnetism—or perhaps the fact that he was a valuable hired gun—kept him in dictator dad’s good graces, and he continued to receive diplomatic posts. When World War II swept across Europe, Rubirosa made a stack of money selling Dominican exit visas to fleeing Jews. At some point the Gestapo imprisoned him, but he was released after six months. After that, he was allegedly recruited as a political assassin.
In 1942 he met and married the French actress Danielle Darrieux, who you see above. From then on Rubirosa traveled in cinematic circles, which meant a more public profile. A consequence of this was that tidbits of his personal life began to leak out. Suddenly everyone knew he was a great lover, and that he had a penis measuring anywhere from eleven to fourteen inches, depending on whom you believed. After a while the slang term “rubirosa” became popular in France. They used it to refer to the giant pepper grinders in restaurants, and still do to this day.
By now there were open questions about Rubirosa’s racial background. He was very dark, and was often described as “nut brown.” Rumors spread that he was part black—a devastating accusation in the 1940s, and one still used very effectively as a smear even in today’s supposedly post-racial age. But Rubirosa handled the gossip with the panache you’d expectfrom The Most Interesting Man in the World—he never addressed it all, at least not in public. His silence basically amounted to: “So what if I am?” And if the rumors bothered him, he surely derived ample compensation from the fact that legions of female admirers who’d heard about that pepper grinder of his didn’t care.
Because of the ease with which he was able to meet and bed women, Rubirosa found it impossible to remain faithful, even to an elegant beauty like Danielle Darrieux. They divorced in 1947, and the high-profile involvements began to pile up. There was Dolores del Rio, Ava Gardner, Rita Hayworth, Soraya Esfandiary, Veronica Lake, Kim Novak, Doris Duke (who happened to be the richest woman in the world), and Barbara Hutton (who was the second richest woman in the world). He fooled around with his first love Flor during his marriage to Duke, and with Zsa Zsa Gabor during his marriage to Hutton. When Duke divorced him he walked with $500,000, a string of polo ponies, some sports cars, a converted B-25 bomber, and a 17th century house in Paris. When Hutton divorced him—after only five weeks—he added a coffee plantation in the Dominican, another B-25, and $3.5 million to his holdings.
By now he was a professional celebrity. He was friendly with Joe Kennedy, Frank Sinatra, and Sammy Davis, Jr. One night in Paris, after teaching Davis how to properly kiss a woman's hand, the two went out to perfect the technique by flirting with women on the Champs-Élysées. Frank Sinatra once asked Rubirosa, “Rubi, have you ever held a full-timejob?” Rubirosa reportedly answered, “Women are my full-time job.” At some point he met Ian Fleming, and the novice writer came up with the great idea of basing a character on Rubirosa—a certain spy named James Bond.
Rubirosa’s fame made him tabloid fodder, and the scandal sheets dutifully tried to dig up dirt on him. They went back to the racial stuff, and whispered about that nineteen year-old New York murder. But the rumors that he had been an assassin just fed into his growing legend. He seemed to know everything, was one of the boys, one with the girls, and had already done more than most men manage in a lifetime. Truman Capote saw Rubirosa’s cock and rated it eleven inches. A female acquaintance pointed out a size twelve loafer in a shoe store and said Rubi had it beat. Rubirosa partied his way from Hollywood to Rome to Monaco, and wherever he went local women hung around his favorite hotels and bars, hoping to meet him.
He was racing his Ferrari professionally, and competed twice in the 24-hour race at LeMans. He was also looking for a relationship that would last, and in 1956 he married for the fifth time to actress Odile Rodin. She was nineteen and he was 42. He had mellowed—not a lot—but just enough to remain faithful. The marriage seemed to work. He was still boyish and exciting, and his biggest asset—that famous pepper grinder—showed no signs of diminishing with age. He began working on his memoirs. He was still young for that, but he had lived so much.
In 1965 Rubirosa was part of a team that won the Coupe de France polo cup. He spent the night of the victory celebrating at a Paris nightspot called Jimmy’s, then headed home in his Ferrari. The roads were wet, andhe was a little drunk. He lost control of the car and died in a fiery crash. The Most Interesting Man in the World was gone—literally burning out rather than fading away. He never finished his memoirs, and today the closest the world has to a Porfirio Rubirosa is a fictional character in a Dos Equis commercial.
More than almost any man of his era, Porfirio Rubirosa represents the lost glamour and mystery of a time that can never be reclaimed. He was the product of a more innocent and refined—yet also crueler—age. Reading about his life is like reading about an event you’d give anything to have witnessed, even if it would have been dangerous to be there. Rumor has it a few Rubirosa-based scripts are floating around Hollywood. Supposedly Antonio Banderas has rights to one, and wants to play the lead role. Maybe it’s a lack of imagination on our part, but we don’t see it. There is no shortage of legends in history, but we can’t think of one whose shoes would be more difficult to fill. As much as we’d like to see a Rubirosa biopic, our advice is this: if it’s better to burn out than to fade away, maybe it’s also better to never try and rekindle the flame.