Pulp International - Screenland

Nov 18 2018

Everybody's a friend in Screenland.

This issue of the celeb magazine Screenland hit newsstands this month in 1936 with a nice painting of Jeanette MacDonald adorning the cover. The art on that is by Marland Stone. Inside the magazine are Randolph Scott, Kay Francis, Gary Cooper, Jean Arthur, and numerous other stars. Among them are Arline Judge, who was in a boatload of movies during the ’30s, but later became more known for marrying and divorcing seven times, which is high even for Hollywood. Generally, the stars are referred to by Screenland editors only by their first names, which is a clever approach in a magazine that was designed to help fans connect with their favorite celebs. We have twenty-five scans below and a couple more issues of Screenland here and here.

Screenland The Magnificent Brute Libeled Lady Jeanette MacDonald Marland Stone Jean Harlow Myrna Loy William Powell Spencer Tracy Randolph Scott Kay Francis Gary Cooper Jean Arthur Ginger Rogers Arline Judge Errol Flynn Fred MacMurray Ann Harding magazine art

Hollywoodland

Nov 12 2015

It’s a Delight from beginning to end.

Above and below are assorted scans from an issue of Screenland published this month in 1940. The issue we posted previously was from 1923. In the intervening years contributor Delight Evans had become editor, and as a result had become one of Hollywood’s most powerful starmakers. Evans was uniquely talented and got her break when, as a fifteen-year-old, she had a story purchased by Photoplay. That was in 1915. By 1917 she was working for Photoplay in Chicago, and quickly ascended to an associate editor position there. At least one online source says she was an editor at Screenland by 1923, but even for someone that gifted twenty-three is a bit young to be helming one of America’s biggest magazines. We have an issue from December 1923 and it was Frederick James Smith in the corner office. But Evans was in charge by at least 1934, which we can confirm because we have an issue from that year too. When did she actually take the reins? No idea. This is where it would be nice to click over to a Wikipedia page or something, but she doesn’t have one. A trailblazer like this—can you believe it? But we shall dig. Evans needs some online exposure, so we’ll see what we can do. Twenty-one scans with a galaxy of stars below.

Hollywoodland

Oct 26 2015

Screenland was one of the earliest and biggest cinema magazines.

Actress Claire Windsor appears on the front of this October 1923 issue of Screenland magazine, one of the U.S.’s most venerable celeb publications, launched in Los Angeles in 1920 and surviving, under the control of several owners, until finally folding in 1971. The beautiful cover was painted by Rolf Armstrong, and within the magazine’s sprawling 108 pages are Gloria Swanson, Rodolph (aka Rudolph) Valentino, Phyllis Havers, and many other personalities, plus art from John Held, Jr. and writing from Delight Evans and Robert E. Sherwood. You can download your own copy of this here.