Hollywoodland Nov 12 2015
SCREENLAND MAGIC
It’s a Delight from beginning to end.

Above and below are assorted scans from an issue of Screenland published this month in 1940. The issue we posted previously was from 1923. In the intervening years contributor Delight Evans had become editor, and as a result had become one of Hollywood’s most powerful starmakers. Evans was uniquely talented and got her break when, as a fifteen-year-old, she had a story purchased by Photoplay. That was in 1915. By 1917 she was working for Photoplay in Chicago, and quickly ascended to an associate editor position there. At least one online source says she was an editor at Screenland by 1923, but even for someone that gifted twenty-three is a bit young to be helming one of America’s biggest magazines. We have an issue from December 1923 and it was Frederick James Smith in the corner office. But Evans was in charge by at least 1934, which we can confirm because we have an issue from that year too. When did she actually take the reins? No idea. This is where it would be nice to click over to a Wikipedia page or something, but she doesn’t have one. A trailblazer like this—can you believe it? But we shall dig. Evans needs some online exposure, so we’ll see what we can do. Twenty-one scans with a galaxy of stars below. 

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Vintage Pulp Jul 4 2011
HAYWORTH FEVER
Rita Hayworth is a human 4th of July fireworks show.

Over in the U.S. this is the day that makes cows tremble in fear—July 4, or Independence Day. Since moving away from the States we’ve had to get used to a whole new set of holidays, and while those events are truly amazing, none of them involve the searing of millions of hamburgers on outdoor grills. In our own way we’re trying to change that by teaching our friends what exactly goes into a great hamburger, but working one friend at a time it may be some years before we really make an impact on the local cuisine. However, we can participate in July 4 in a more immediate way by sharing a couple of images from a July 1943 Motion Picture-Hollywood Magazine of that most beloved of golden age American stars, Rita Hayworth. Other stars inside include Norma Shearer, Jeanette MacDonald and Merle Oberon, and you also get the most famous photo of Betty Grable ever shot. Okay, our work is done. Though we can’t find a decent burger in this corner of the world (yet), we do have a wide beautiful plaza just one block away and on that plaza is a quiet bar with outdoor tables and friendly staff members that keep us well-stocked with ice cold bottles of white wine. That’s going to be the rest of our day. Enjoy the rest of yours. 

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Vintage Pulp Feb 26 2009
NO TALKING ALLOWED
Let's have a big hand for the lady.

Lobby card for the silent film The Devil's Circus, featuring Norma Shearer, 1926.

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History Rewind
The headlines that mattered yesteryear.
July 26
1945—Churchill Given the Sack
In spite of admiring Winston Churchill as a great wartime leader, Britons elect Clement Attlee the nation's new prime minister in a sweeping victory for the Labour Party over the Conservatives.
1952—Evita Peron Dies
Eva Duarte de Peron, aka Evita, wife of the president of the Argentine Republic, dies from cancer at age 33. Evita had brought the working classes into a position of political power never witnessed before, but was hated by the nation's powerful military class. She is lain to rest in Milan, Italy in a secret grave under a nun's name, but is eventually returned to Argentina for reburial beside her husband in 1974.
July 25
1943—Mussolini Calls It Quits
Italian dictator Benito Mussolini steps down as head of the armed forces and the government. It soon becomes clear that Il Duce did not relinquish power voluntarily, but was forced to resign after former Fascist colleagues turned against him. He is later installed by Germany as leader of the Italian Social Republic in the north of the country, but is killed by partisans in 1945.
July 24
1915—Ship Capsizes on Lake Michigan
During an outing arranged by Western Electric Co. for its employees and their families, the passenger ship Eastland capsizes in Lake Michigan due to unequal weight distribution. 844 people die, including all the members of 22 different families.
1980—Peter Sellers Dies
British movie star Peter Sellers, whose roles in Dr. Strangelove, Being There and the Pink Panther films established him as the greatest comedic actor of his generation, dies of a heart attack at age fifty-four.
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