Hollywoodland Nov 12 2015
SCREENLAND MAGIC
It’s a Delight from beginning to end.

Above and below are assorted scans from an issue of Screenland published this month in 1940. The issue we posted previously was from 1923. In the intervening years contributor Delight Evans had become editor, and as a result had become one of Hollywood’s most powerful starmakers. Evans was uniquely talented and got her break when, as a fifteen-year-old, she had a story purchased by Photoplay. That was in 1915. By 1917 she was working for Photoplay in Chicago, and quickly ascended to an associate editor position there. At least one online source says she was an editor at Screenland by 1923, but even for someone that gifted twenty-three is a bit young to be helming one of America’s biggest magazines. We have an issue from December 1923 and it was Frederick James Smith in the corner office. But Evans was in charge by at least 1934, which we can confirm because we have an issue from that year too. When did she actually take the reins? No idea. This is where it would be nice to click over to a Wikipedia page or something, but she doesn’t have one. A trailblazer like this—can you believe it? But we shall dig. Evans needs some online exposure, so we’ll see what we can do. Twenty-one scans with a galaxy of stars below. 

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Hollywoodland Oct 26 2015
THE BIG SCREENLAND
Screenland was one of the earliest and biggest cinema magazines.


Actress Claire Windsor appears on the front of this October 1923 issue of Screenland magazine, one of the U.S.’s most venerable celeb publications, launched in Los Angeles in 1920 and surviving, under the control of several owners, until finally folding in 1971. The beautiful cover was painted by Rolf Armstrong, and within the magazine’s sprawling 108 pages are Gloria Swanson, Rodolph (aka Rudolph) Valentino, Phyllis Havers, and many other personalities, plus art from John Held, Jr. and writing from Delight Evans and Robert E. Sherwood. You can download your own copy of this here.

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History Rewind
The headlines that mattered yesteryear.
July 26
1945—Churchill Given the Sack
In spite of admiring Winston Churchill as a great wartime leader, Britons elect Clement Attlee the nation's new prime minister in a sweeping victory for the Labour Party over the Conservatives.
1952—Evita Peron Dies
Eva Duarte de Peron, aka Evita, wife of the president of the Argentine Republic, dies from cancer at age 33. Evita had brought the working classes into a position of political power never witnessed before, but was hated by the nation's powerful military class. She is lain to rest in Milan, Italy in a secret grave under a nun's name, but is eventually returned to Argentina for reburial beside her husband in 1974.
July 25
1943—Mussolini Calls It Quits
Italian dictator Benito Mussolini steps down as head of the armed forces and the government. It soon becomes clear that Il Duce did not relinquish power voluntarily, but was forced to resign after former Fascist colleagues turned against him. He is later installed by Germany as leader of the Italian Social Republic in the north of the country, but is killed by partisans in 1945.
July 24
1915—Ship Capsizes on Lake Michigan
During an outing arranged by Western Electric Co. for its employees and their families, the passenger ship Eastland capsizes in Lake Michigan due to unequal weight distribution. 844 people die, including all the members of 22 different families.
1980—Peter Sellers Dies
British movie star Peter Sellers, whose roles in Dr. Strangelove, Being There and the Pink Panther films established him as the greatest comedic actor of his generation, dies of a heart attack at age fifty-four.
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