Vintage Pulp Nov 13 2016
V INSPIRED
Would you like that cocktail shaken, stirred—or shall we just skip it and move to the next activity?

Since mentioned French attitude above, let's revisit the French magazine with coolest attitude ever—V. We've scanned and uploaded some issues of this publication (check here and here for a start) but haven't circled back to it for a few years. Above you see a cover for V Cocktail, which is was just one iteration of the magazine. There was also V Sélections, V Spécial and of course just plain V. These were all painted by René Caillé, one of several great cover artists employed by the magazine, along with Jean David and others. One of these images came from Au carrefour étrange, so thanks to that great blog.

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Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caillé, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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Vintage Pulp Jun 1 2011
SO VERY V
V employed three of the most talented but least-known pin-up artists of the pulp era.

The French magazine V is probably one of the most visually pleasing and collectible periodicals ever published. The early issues featured photo-illustrations of movie stars, but starting in the 1950s V began to showcase provocative pin-up style cover paintings from a succession of three artists—Georges Pichard, René Caillé and Jean David. All were geniuses; none are well known outside collectors circles and France, where they lived and worked. But popularity is never a true measure of value—Pichard, Caillé and David Vs can go at auction for thirty, forty, or even fifty dollars. We've seen them listed for even more, though those went unsold as far as we can tell. Vs with Pierre-Laurent Brenot covers are also highly regarded. This one, V Sélections 57, with a Pichard cover and Brigitte Bardot, Christine Carère and Marilyn Monroe inside, dates from winter 1957. We have a couple more of these we’ll share in their entirety as soon as we get in the mood to do the scanning. Meantime see some 1940s V covers here and here

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Vintage Pulp Sep 21 2009
V IS FOR VIRTUOSO
France’s V gave us some of the great covers of the pulp era.

V is one of our favorite vintage publications. This one was published sixty-two years ago today, and features cover star Susan Hayward. V was basically a celebrity and culture magazine, but also emphasized sexuality by publishing artful nude photos. If we’re reading this cover correctly, the magazine launched in 1943—curious, since there was a little thing called World War II raging then. We have a hard time believing a Nazi or Vichy-approved V is the same as the one we’re seeing here, but we’ll look into that. Whatever transition the magazine made from the war to post-war years, in the fifties it changed again from handtinted covers featuring film celebs, to pin-ups conjured from the airbrushes of some of France’s best illustrators, such as the image from René Caillé below. One wonders if these are two distinct magazines with the same name. We'll look into that too. Anyway, Caillé isn’t as well known as pin-up masters like Vargas or Bolles, but as you can see he was a singular talent. We located a few more V covers, and we’ll show you those later.

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History Rewind
The headlines that mattered yesteryear.
March 01
1912—First Parachute Jump Takes Place
Albert Berry jumps from a biplane traveling at 1,500 feet and lands by parachute at Jefferson Barracks, Missouri. The 36 foot diameter chute was contained in a metal canister attached to the underside of the plane, and when Berry dropped from the plane his weight pulled the canopy from the canister. Rather than being secured into the chute by a harness, Berry was seated on a trapeze bar. It's possible he was only the second man to accomplish a parachute landing, as there are some accounts of someone accomplishing the feat in California several months earlier.
1932—Lindbergh Baby Is Kidnapped
The twenty-month-old son of aviator Charles Lindbergh, Charles Augustus Lindbergh III, is kidnapped from the family home in East Amwell, New Jersey. Over two months later the toddler's body is discovered in woods a short distance from the home. A medical examination determines that he had died of a massive skull fracture. A German carpenter named Bruno Hauptmann is arrested, tried, and convicted for the crime. He is sentenced to death and executed in April 1936.
February 28
1953—Watson and Crick Unravel DNA
American biologists James D. Watson and Francis Crick tell their friends that they have determined the chemical structure of DNA. The formal announcement takes place in April following publication in Nature magazine. In 1968, Watson writes The Double Helix, a non-fiction account of not only the discovery of the structure of DNA, but the personalities, conflicts and controversy surrounding the work.
February 27
1922—Challenge to Women's Voting Rights Rebuffed
In the United States, a conservative legal challenge to the nineteenth amendment to the U.S. Constitution establishing voting rights for women is rebuffed by the Supreme Court in Leser v. Garnett. The challenge was based partly on the idea of individual "states rights" to self determination. The failure of such reasoning as it applied to basic human rights created a framework for later states rights losses involving the denial of voting rights to African-Americans.
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