Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caillé, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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History Rewind
The headlines that mattered yesteryear.
July 05
1942—Spy Novelist Graduates from Spy School
Ian Fleming, author of the James Bond novels, graduates from Camp X, a training school for spies located in Canada. The character of Bond has been said to have been based upon Camp X's Sir William Stephenson and what Fleming learned from him, though there are several other men who are also said to be the basis for Bond.
1989—Oliver North Avoids Prison
Colonel Oliver North, an aide to U.S. president Ronald Reagan, avoids jail during the sentencing phase of the Iran-Contra trials. North had been found guilty of falsifying and destroying documents, and obstructing Congress during their investigation of the massive drugs/arms/cash racket orchestrated by high-ranking members of the Reagan government.
July 04
1927—La Lollo Is Born
Gina Lollobrigida is born in Subiaco, Italy, and eventually becomes one of the world's most famous and desired actresses. Later she becomes a photojournalist, numbering among her subjects Salvador Dali, Paul Newman and Fidel Castro.
July 03
1931—Schmeling Retains Heavyweight Title
German boxer Max Schmeling TKOs his U.S. opponent Young Stribling in the fifteenth round to retain the world heavyweight boxing title he had won in 1930. Schmeling eventually tallies fifty-six wins, forty by knockout, along with ten losses and four draws before retiring in 1948.
1969—Stones Guitarist Is Found Dead
Brian Jones, a founding member of British rock group Rolling Stones, is found at the bottom of his swimming pool at Crotchford Farm, East Sussex, England. The official cause of his death is recorded as misadventure from ingesting various drugs.
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