Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caillé, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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Vintage Pulp Jun 1 2011
SO VERY V
V employed three of the most talented but least-known pin-up artists of the pulp era.

The French magazine V is probably one of the most visually pleasing and collectible periodicals ever published. The early issues featured photo-illustrations of movie stars, but starting in the 1950s V began to showcase provocative pin-up style cover paintings from a succession of three artists—Georges Pichard, René Caillé and Jean David. All were geniuses; none are well known outside collectors circles and France, where they lived and worked. But popularity is never a true measure of value—Pichard, Caillé and David Vs can go at auction for thirty, forty, or even fifty dollars. We've seen them listed for even more, though those went unsold as far as we can tell. Vs with Pierre-Laurent Brenot covers are also highly regarded. This one, V Sélections 57, with a Pichard cover and Brigitte Bardot, Christine Carère and Marilyn Monroe inside, dates from winter 1957. We have a couple more of these we’ll share in their entirety as soon as we get in the mood to do the scanning. Meantime see some 1940s V covers here and here

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History Rewind
The headlines that mattered yesteryear.
May 06
1937—The Hindenburg Explodes
In the U.S, at Lakehurst, New Jersey, the German zeppelin LZ 129 Hindenburg catches fire and is incinerated within a minute while attempting to dock in windy conditions after a trans-Atlantic crossing. The disaster, which kills thirty-six people, becomes the subject of spectacular newsreel coverage, photographs, and most famously, Herbert Morrison's recorded radio eyewitness report from the landing field. But for all the witnesses and speculation, the actual cause of the fire remains unknown.
May 05
1921—Chanel No. 5 Debuts
Gabrielle Bonheur "Coco" Chanel, the pioneering French fashion designer whose modernist philosophy, menswear-inspired styles, and pursuit of expensive simplicity made her an important figure in 20th-century fashion, introduces the perfume Chanel No. 5, which to this day remains one of the world's most legendary and best selling fragrances.
1961—First American Reaches Space
Three weeks after Russian cosmonaut Yuri Gagarin became the first human to fly into space, U.S. astronaut Alan Shepard completes a sub-orbit of fifteen minutes, returns to Earth, and is rescued from his Mercury 3 capsule in the Atlantic Ocean. Shepard made several more trips into space, even commanding a mission at age 47, and was eventually awarded the Congressional Space Medal of Honor.
May 04
1953—Hemingway Wins Pulitzer
American author Ernest Hemingway, who had already written such literary classics as The Sun Also Rises, A Farewell to Arms, and For Whom the Bell Tolls, is awarded the Pulitzer Prize for fiction for his novella The Old Man and the Sea, the story of an aging Cuban fisherman who struggles with a giant marlin far out in the Gulf Stream.
1970—Mass Shooting at Kent State
In the U.S., Ohio National Guard troops, who had been sent to Kent State University after disturbances in the city of Kent the weekend before, open fire on a group of unarmed students, killing four and wounding nine. Some of the students had been protesting the United States' invasion of Cambodia, but others had been walking nearby or observing from a distance. The incident triggered a mass protest of four million college students nationwide, and eight of the guardsmen were indicted by a grand jury, but charges against all of them were eventually dismissed.
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