Vintage Pulp Sep 13 2012
V, VOIR, VOILA
Whatever it was called, we love it.

More from France today with V magazine of winter 1965. This particular issue, in the masthead in extremely small print, reveals that V is short for Voilà. Other issues we have do not mention that, so it’s news to us, and probably to many other people as well, especially because we shared an issue a while back that clearly says on the cover “Supplement au No. 445 de Voir Magazine.” So it is Voilà, Voir, or just V? To tell the truth, we wondered in the past if the 1950s V was the same as the earlier magazine that published through the ’40s, but it was. The publisher, editor, and even the street address changed, but we’ve seen an issue from 1949 that shows an unmistakable visual transition between the two versions. If indeed the magazine was ever actually called Voilà, or Voir, the full name never appeared on the cover, as far as we know. Speaking of covers, this one was painted by Raymond Brenot, aka Pierre-Laurent Brenot, who was both an artist and a successful fashion designer, and he joined a special fraternity of brilliant V cover artists such as René Caillé, Jean David, and Georges Pichard. The interior illustrations are from Brenot, Pichard, Le Gano, Renoir and others. Plus there are photos of Margaret Lee, Catherine Frank, Mara Berni, Liten Østern, dancer Sonia Vareuil, et.al. Generally, the more a magazine costs us the more pages we scan, just so we can feel like we got our money’s worth. This one was ten euros, so below are more than thirty images for your enjoyment.

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Vintage Pulp Jun 1 2011
SO VERY V
V employed three of the most talented but least-known pin-up artists of the pulp era.

The French magazine V is probably one of the most visually pleasing and collectible periodicals ever published. The early issues featured photo-illustrations of movie stars, but starting in the 1950s V began to showcase provocative pin-up style cover paintings from a succession of three artists—Georges Pichard, René Caillé and Jean David. All were geniuses; none are well known outside collectors circles and France, where they lived and worked. But popularity is never a true measure of value—Pichard, Caillé and David Vs can go at auction for thirty, forty, or even fifty dollars. We've seen them listed for even more, though those went unsold as far as we can tell. Vs with Pierre-Laurent Brenot covers are also highly regarded. This one, V Sélections 57, with a Pichard cover and Brigitte Bardot, Christine Carère and Marilyn Monroe inside, dates from winter 1957. We have a couple more of these we’ll share in their entirety as soon as we get in the mood to do the scanning. Meantime see some 1940s V covers here and here

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History Rewind
The headlines that mattered yesteryear.
April 06
1930—Gandhi Leads Satyagraha March
In India, Mahatma Gandhi raises a lump of mud and salt and declares, "With this, I am shaking the foundations of the British Empire." His words, which were a protest against the British salt tax, mark the beginning of the Satyagraha March, which in turn triggers the wider Civil Disobedience Movement that ultimately culminates in Indian independence.
April 05
1955—Churchill Resigns
Winston Churchill resigns as Prime Minister of the United Kingdom amid indications of failing health. He had suffered a mild stroke during the summer of 1949, and another, more severe stroke, in June 1953. News of these events were kept from the public and from Parliament, who were told that Churchill was suffering from exhaustion. After his retirement he suffered yet another stroke in February 1956, but survived for nine more years before finally dying of a fourth stroke in 1965.
1976—Howard Hughes Dies
Eccentric American billionaire Howard Hughes, one of the world's richest men, and a former movie magnate and aviation pioneer, dies on an airplane en route from Mexico to Texas. After years of self neglect, he is almost unrecognisable and fingerprints are used to identify his body. In addition, he is determined to have died without a will, meaning twenty-two cousins inherit his fortune.
2005—Rainier III Dies
Rainier III, Prince of Monaco, whose 50-plus year reign made him one of the longest ruling monarchs of the 20th century, dies of heart and kidney conditions after more than a year of progressively worse health. Rainier is probably best known outside Europe for marrying American actress Grace Kelly, and he was buried in Monaco next to her, twenty-three years after she had perished in a car accident.
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