This issue of Paris Frou Frou appeared in 1956 with cover star Marilyn Monroe in costume for her role in the classic comedy Bus Stop. Inside the issue she's garbed for Otto Preminger’s River of No Return, an interesting quasi-western that’s worth a viewing just to see Monroe and her co-star Robert Mitchum together. Elsewhere you get Kim Novak, dancer Vera Bell, and Mamie van Doren. Van Doren and Novak are still with us, and that fact serves to remind that—incredible as it may seem—Monroe would be eighty-nine now if not for her unfortunate suicide (or murder, if you want to go that direction). Considering how long she’s been dead, and how deeply her current-day identity is tied to her death, it’s a bit of a shocking thought. Eleven scans below.

Some well known photographers have contributed to the Goodtime Weekly Calendar, but the above image is by a true icon—Bruno Bernard, aka Bernard of Hollywood. The German-born Bernard possessed a doctorate in criminal psychology and had no formal photographic training, but after leaving Germany in 1937 was operating his own portrait studio within a year. His second studio was on Sunset Boulevard, and that’s where he worked for 25 years, along the way creating such iconic images as Marilyn Monroe’s Niagara and River of No Return promos, Lili St. Cyr’s Indian headdress and transparent bathtub shots, and portraits of virtually every star in mid-century Hollywood. The Goodtime Calendar has several other Bernard contributions, and you’ll see those as the year continues.

Is it possible to get tired of Marilyn Monroe? We doubt it, especially when so many of the images featuring her are so arresting. Here’s a good example—it’s a Japanese promo poster for her 1954 western River of No Return, a Cinemascope production with Robert Mitchum at her side and Otto Preminger behind the lens. Unfortunately, Monroe and Preminger didn’t hit it off and the movie may have suffered a bit as a result, but it remains a solid effort and even if the story doesn’t rouse you, the Canadian scenery and Monroe’s saloon-singer costumes will. We should issue one warning though—the poster conveys a light-hearted mood, but the film is actually a straight adventure-drama. Still, anything with Monroe or Mitchum is worth a look. Incidentally, we saw this poster for sale at a couple of different websites, but be forewarned before you spend your hard-earned coin that the legit vintage version is double-sided. We’ve posted the reverse below.