Vintage Pulp Mar 28 2011
OVERDRESSED AND UNDERAPPRECIATED
1970s-era Police Gazette was pretty, colorful and well-designed—but nobody wanted to buy it.

Above are the cover and seven interior pages from a National Police Gazette published in March 1974, two years before the century-old magazine folded. In retrospect it’s easy to see one of the problems the Gazette was having: while the graphics, printing, photo quality and paper stock had all improved over the years, the magazine had lost its visual impact. At the time, editors must have thought they had made the magazine more attractive, but can the above cover really compare to this one, or this one, or this one? Successful competitors like National Enquirer featured little or no color, but the immediacy of their covers was hard to resist.

Part of the rationale behind the Gazette’s change may have had to do with its decades-long circulation decline, prompting them to do away with photo-illustrated covers in favor of cheaper promo shots. Or perhaps their longtime cover artisans simply aged and retired, taking their singular talents with them. Or perhaps new editors came aboard and decided to modernize—the default move of managers who have no aesthetic clue. Who knows? We just know that the results speak for themselves. But we’ll keep collecting even these late-period Gazettes because they’re useful in presenting a complete record of the publication. We’re going to go out a limb and say that we now have the largest compendium of Gazette pages on the internet. See them by clicking keywords “Police Gazette” below. 

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History Rewind
The headlines that mattered yesteryear.
August 12
1943—Philadelphia Experiment Allegedly Takes Place
The U.S. government is believed by some to have attempted to create a cloak of invisibility around the Navy ship USS Eldridge. The top secret event is known as the Philadelphia Experiment and, according to believers, ultimately leads to the accidental teleportation of an entire vessel.
1953—Soviets Detonate Deliverable Nuke
The Soviet Union detonates a nuclear weapon codenamed Reaktivnyi Dvigatel Stalina, aka Stalin's Jet Engine. In the U.S. the bomb is codenamed Joe 4. It is a small yield fission bomb rather than a multi-stage fusion weapon, but it makes up for its relative weakness by being fully deployable, meaning it can be dropped from a bomber.
August 10
1969—Manson Followers Continue Rampage
A day after murdering actress Sharon Tate and four others, members of Charles Manson's cult kill Leno and Rosemary LaBianca. Manson personally orchestrates the event, but leaves the LaBianca house before the killing starts.
1977—Son of Sam Arrested
The serial killer and arsonist known as Son of Sam and the .44 Caliber Killer, is arrested in Yonkers, New York. He turns out to be 24-year-old postal employee David Berkowitz. He had been killing people in the New York area for most of the previous year.
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