|Vintage Pulp||Mar 28 2011|
Above are the cover and seven interior pages from a National Police Gazette published in March 1974, two years before the century-old magazine folded. In retrospect it’s easy to see one of the problems the Gazette was having: while the graphics, printing, photo quality and paper stock had all improved over the years, the magazine had lost its visual impact. At the time, editors must have thought they had made the magazine more attractive, but can the above cover really compare to this one, or this one, or this one? Successful competitors like National Enquirer featured little or no color, but the immediacy of their covers was hard to resist.
Part of the rationale behind the Gazette’s change may have had to do with its decades-long circulation decline, prompting them to do away with photo-illustrated covers in favor of cheaper promo shots. Or perhaps their longtime cover artisans simply aged and retired, taking their singular talents with them. Or perhaps new editors came aboard and decided to modernize—the default move of managers who have no aesthetic clue. Who knows? We just know that the results speak for themselves. But we’ll keep collecting even these late-period Gazettes because they’re useful in presenting a complete record of the publication. We’re going to go out a limb and say that we now have the largest compendium of Gazette pages on the internet. See them by clicking keywords “Police Gazette” below.