Vintage Pulp Aug 10 2011
GAZETTE ROULETTE
You can take Police Gazette’s sex advice if you want, but you’re probably risking your life.

We have yet another early 1970s National Police Gazette from the stack we bought a while back, this one from August 1973 with cover star Irma Smith, who appeared in exactly one film during her Hollywood career. Inside, we’re treated to a story on the world’s greatest electronic surveillance operative (the unfortunately named Theodore Ratnoff), we hear Muhammad Ali’s theory on why he lost the heavyweight boxing title to Ken Norton (having his jaw broken by Norton had a little something to do with it), and we learn about a Brit who went native, married a Guyanese woman, and fought an alligator to prove his manhood. We also are treated to a quiz concerning what makes a man a great lover. Some of the answers might surprise you. For instance, cutting one’s toenails regularly is important, but bathing every day is actually a bad idea, and not smoking earns you a big fat zero on their score card. Our favorite question concerns whether great lovers respect the sanctity of marriage. The answer, apparently, is no. Which causes us to wonder how often great lovers are murdered, dismembered and dumped in swamps by irate husbands. Unfortunately Gazette’s crack scientific team has no research on that. Follow their advice at your peril. We’ve posted some scans below, and you can see all our other Gazette postings here. 

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Vintage Pulp Mar 28 2011
OVERDRESSED AND UNDERAPPRECIATED
1970s-era Police Gazette was pretty, colorful and well-designed—but nobody wanted to buy it.

Above are the cover and seven interior pages from a National Police Gazette published in March 1974, two years before the century-old magazine folded. In retrospect it’s easy to see one of the problems the Gazette was having: while the graphics, printing, photo quality and paper stock had all improved over the years, the magazine had lost its visual impact. At the time, editors must have thought they had made the magazine more attractive, but can the above cover really compare to this one, or this one, or this one? Successful competitors like National Enquirer featured little or no color, but the immediacy of their covers was hard to resist.

Part of the rationale behind the Gazette’s change may have had to do with its decades-long circulation decline, prompting them to do away with photo-illustrated covers in favor of cheaper promo shots. Or perhaps their longtime cover artisans simply aged and retired, taking their singular talents with them. Or perhaps new editors came aboard and decided to modernize—the default move of managers who have no aesthetic clue. Who knows? We just know that the results speak for themselves. But we’ll keep collecting even these late-period Gazettes because they’re useful in presenting a complete record of the publication. We’re going to go out a limb and say that we now have the largest compendium of Gazette pages on the internet. See them by clicking keywords “Police Gazette” below. 

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History Rewind
The headlines that mattered yesteryear.
July 03
1931—Schmeling Retains Heavyweight Title
German boxer Max Schmeling TKOs his U.S. opponent Young Stribling in the fifteenth round to retain the world heavyweight boxing title he had won in 1930. Schmeling eventually tallies fifty-six wins, forty by knockout, along with ten losses and four draws before retiring in 1948.
1969—Stones Guitarist Is Found Dead
Brian Jones, a founding member of British rock group Rolling Stones, is found at the bottom of his swimming pool at Crotchford Farm, East Sussex, England. The official cause of his death is recorded as misadventure from ingesting various drugs.
July 02
1937—Amelia Earhart Disappears
Amelia Earhart fails to arrive at Howland Island during her around the world flight, prompting a search for her and navigator Fred Noonan in the South Pacific Ocean. No wreckage and no bodies are ever found.
1964—Civil Rights Bill Becomes Law
U.S. President Lyndon Johnson signs the Civil Rights Bill into law, which makes the exclusion of African-Americans from elections, schools, unions, restaurants, hotels, bars, cinemas and other public institutions and facilities illegal. A side effect of the Bill is the immediate reversal of American political allegiance, as most southern voters abandon the Democratic Party for the Republican Party.
1997—Jimmy Stewart Dies
Beloved actor Jimmy Stewart, who starred in such films as Rear Window and Vertigo, dies at age eighty-nine at his home in Beverly Hills, California of a blood clot in his lung.
July 01
1941—NBC Airs First Official TV Commercial
NBC broadcasts the first TV commercial to be sanctioned by the Federal Communications Commission. The FCC began licensing commercial television stations in May 1941, granting the first license to NBC. During a Dodgers-Phillies game broadcast July 1, NBC ran its first commercial, from Bulova, who paid $9 to advertise its watches.
1963—Kim Philby Named as Spy
The British Government admits that former high-ranking intelligence diplomat Kim Philby had worked as a Soviet agent. Philby was a member of the spy ring now known as the Cambridge Five, along with Donald Maclean, Guy Burgess, Anthony Blunt and John Cairncross. Of the five, Philby is believed to have been most successful in providing classified information to the Soviet Union. He defected to Russia, was feted as a hero and even given his commemorative stamp, before dying in 1988 at the age of seventy-six.
1997—Robert Mitchum Dies
American actor Robert Mitchum dies in his home in Santa Barbara, California. He had starred in films such as Out of the Past, Blood on the Moon, and Night of the Hunter, was called "the soul of film noir," and had a reputation for coolness that would go unmatched until Frank Sinatra arrived on the scene.
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