 It was a different flavor of men's magazine. 
Zest magazine, with its bold graphics and cover portraits, looks like a classic mid-century tabloid, but its banner tells you it's really a men's magazine. It lives up to its billing in this issue from January 1956—issue number one, actually—with short stories from Michael Avallone and H.P. Lovecraft, real life adventure tales, scare stories (“Is Your Daughter a Sex-Film Star?), glamour photography, and humor. The Lovecraft tale, “Rats in the Walls,” is called “the greatest horror story ever written.” We wouldn't go that far, but it's freaktacular, like everything Lovecraft wrote. It had originally been published in Weird Tales in 1924, and we imagine that its bizarro mutant/cannibalism themes were pretty shocking back then. The Avallone story, “The Glass Eye,” is novella length. He had already published three novels and was building a reputation as a reliable author of thrillers, which makes his inclusion a nice coup for a new magazine. The photography in Zest is just as impressive as the fiction. Readers get to see rare shots of major celebs such as Sophia Loren, Sabrina, and Delores del Rio. All in all Zest was a high budget effort, but it lasted only two issues. Why did it fold? No idea on that. Competition in the market was plenty stiff at the time. On the other hand, maybe two issues are all that were planned. We're thrilled to show you one of them, comprising thirty-plus scans below for your Thursday enjoyment.                                 
|
 |
The headlines that mattered yesteryear.
1985—Theodore Sturgeon Dies
American science fiction and pulp writer Theodore Sturgeon, who pioneered a technique known as rhythmic prose, in which his text would drop into a standard poetic meter, dies from lung fibrosis, which may have been caused by his smoking, but also might have been caused by his exposure to asbestos during his years as a Merchant Marine. 1945—World War II Ends
At Reims, France, German General Alfred Jodl signs unconditional surrender terms, thus ending Germany's participation in World War II. Jodl is then arrested and transferred to the German POW camp Flensburg, and later he is made to stand before the International Military Tribunal at the Nuremberg Trials. At the conclusion of the trial, Jodl is sentenced to death and hanged as a war criminal. 1954—French Are Defeated at Dien Bien Phu
In Vietnam, the Battle of Dien Bien Phu, which had begun two months earlier, ends in a French defeat. The United States, as per the Mutual Defense Assistance Act, gave material aid to the French, but were only minimally involved in the actual battle. By 1961, however, American troops would begin arriving in droves, and within several years the U.S. would be fully embroiled in war. 1937—The Hindenburg Explodes
In the U.S, at Lakehurst, New Jersey, the German zeppelin LZ 129 Hindenburg catches fire and is incinerated within a minute while attempting to dock in windy conditions after a trans-Atlantic crossing. The disaster, which kills thirty-six people, becomes the subject of spectacular newsreel coverage, photographs, and most famously, Herbert Morrison's recorded radio eyewitness report from the landing field. But for all the witnesses and speculation, the actual cause of the fire remains unknown. |
|
|
It's easy. We have an uploader that makes it a snap. Use it to submit your art, text, header, and subhead. Your post can be funny, serious, or anything in between, as long as it's vintage pulp. You'll get a byline and experience the fleeting pride of free authorship. We'll edit your post for typos, but the rest is up to you. Click here to give us your best shot.
|
|
