Vintage Pulp Jan 16 2020
ZEST INTENTIONS
It was a different flavor of men's magazine.


Zest magazine, with its bold graphics and cover portraits, looks like a classic mid-century tabloid, but its banner tells you it's really a men's magazine. It lives up to its billing in this issue from January 1956—issue number one, actually—with short stories from Michael Avallone and H.P. Lovecraft, real life adventure tales, scare stories (“Is Your Daughter a Sex-Film Star?), glamour photography, and humor.
 
The Lovecraft tale, “Rats in the Walls,” is called “the greatest horror story ever written.” We wouldn't go that far, but it's freaktacular, like everything Lovecraft wrote. It had originally been published in Weird Tales in 1924, and we imagine that its bizarro mutant/cannibalism themes were pretty shocking back then. The Avallone story, “The Glass Eye,” is novella length. He had already published three novels and was building a reputation as a reliable author of thrillers, which makes his inclusion a nice coup for a new magazine.
 
The photography in Zest is just as impressive as the fiction. Readers get to see rare shots of major celebs such as Sophia Loren, Sabrina, and Delores del Rio. All in all Zest was a high budget effort, but it lasted only two issues. Why did it fold? No idea on that. Competition in the market was plenty stiff at the time. On the other hand, maybe two issues are all that were planned. We're thrilled to show you one of them, comprising thirty-plus scans below for your Thursday enjoyment.

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History Rewind
The headlines that mattered yesteryear.
December 07
1941—Japanese Attack Pearl Harbor
The Imperial Japanese Navy sends aircraft to attack the U.S. Pacific Fleet and its defending air forces at Pearl Harbor, Hawaii. While the U.S. lost battleships and other vessels, its aircraft carriers were not at Pearl Harbor and survived intact, robbing the Japanese of the total destruction of the Pacific Fleet they had hoped to achieve.
December 06
1989—Anti-Feminist Gunman Kills 14
In Montreal, Canada, at the École Polytechnique, a gunman shoots twenty-eight young women with a semi-automatic rifle, killing fourteen. The gunman claimed to be fighting feminism, which he believed had ruined his life. After the killings he turns the gun on himself and commits suicide.
December 05
1933—Prohibition Ends in United States
Utah becomes the 36th U.S. state to ratify the 21st Amendment to the United States Constitution, thus establishing the required 75% of states needed to overturn the 18th Amendment which had made the sale of alcohol illegal. But the criminal gangs that had gained power during Prohibition are now firmly established, and maintain an influence that continues unabated for decades.
1945—Flight 19 Vanishes without a Trace
During an overwater navigation training flight from Fort Lauderdale, five U.S. Navy TBM Avenger torpedo-bombers lose radio contact with their base and vanish. The disappearance takes place in what is popularly known as the Bermuda Triangle.
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