You really can’t discuss pulp and San Francisco without mentioning The Maltese Falcon. Written by San Fran resident Dashiell Hammet and published by Knopf in 1930, the book’s protagonist San Spade became the archetypal private eye as he haunted the Bay area trying to solve his partner’s murder. The first edition has since become one of the Holy Grails of book collectors, which probably explains why the international auction house Sotheby’s sold a copy of the novel’s first pressing for $75,000. Before you say, “You’re shitting me,” we’ll add that 75K was actually lower than their upper end estimate of $90,000. The 1941 film version of The Maltese Falcon starring Humphrey Bogart and directed by John Huston is considered by most cinema experts to be the first real film noir, and Bogart said it best when asked in the movie exactly what the falcon was. His answer: “The stuff that dreams are made of.”