Modern Pulp May 21 2022
PLAIDING HIS CASE
Something old, something new.


This is something a bit unusual. It's a life-sized promotional cardboard cut-out for 1982's film noir-sourced comedy Dead Men Don't Wear Plaid, which starred Steve Martin and Rachel Ward. We thought of this film recently due to Martin's new Agatha Christie-influenced television mystery series Only Murders in the Building, which we watched and enjoyed. We first saw Dead Men Don't Wear Plaid years ago, long before Pulp Intl. and all the knowledge we've gained about film noir. We liked it much better during our recent viewing.

If you haven't seen it, Martin uses scores of film noir clips to weave a mystery in which he stars as private detective Rigby Reardon. Aside from Ward, and director Rob Reiner, his co-stars are Ava Gardner, Humphrey Bogart, Burt Lancaster, Barbara Stanwyck, Ingrid Bergman, Lana Turner, Cary Grant, and many others, all arranged into a narrative that turns out to be about cheese, a Peruvian island, and a plot to bomb the United States.

The film's flow only barely holds together, which you'd have to expect when relying upon clips from nineteen old noirs to cobble together a plot, but as a noir tribute—as well as a satirical swipe at a couple of sexist cinematic tropes from the mid-century period—it's a masterpiece. If you love film noir, you pretty much have to watch it. Dead Men Don't Wear Plaid had its premiere at the USA Film Festival in early May, but was released nationally today in 1982.

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History Rewind
The headlines that mattered yesteryear.
September 30
1955—James Dean Dies in Auto Accident
American actor James Dean, who appeared in the films Giant, East of Eden, and the iconic Rebel without a Cause, dies in an auto accident at age 24 when his Porsche 550 Spyder is hit head-on by a larger Ford coupe. The driver of the Ford had been trying to make a left turn across the rural highway U.S. Route 466 and never saw Dean's small sports car approaching.
1962—Chavez Founds UFW
Mexican-American farm worker César Chávez founds the United Farm Workers in California. His strikes, marches and boycotts eventually result in improved working conditions for manual farm laborers and today his birthday is celebrated as a holiday in eight U.S. states.
September 29
1916—Rockefeller Breaks the Billion Barrier
American industrialist John D. Rockefeller becomes America's first billionaire. His Standard Oil Company had gained near total control of the U.S. petroleum market until being broken up by anti-trust legislators in 1911. Afterward, Rockefeller used his fortune mainly for philanthropy, and had a major effect on medicine, education, and scientific research.
September 28
1941—Williams Bats .406
Ted Williams of the Boston Red Sox finishes the Major League Baseball season with a batting average of .406. He is the last player to bat .400 or better in a season.
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