Hollywoodland Dec 2 2008
CONFIDENTIALLY YOURS
1950s tabloid aired Tinseltown’s dirty laundry to millions every month.

This month in 1952, right wing scandal rag Confidential hit newsstands for the first time. It was owned by Robert Harrison, who got his start in publishing at the New York Graphic, one of the earliest celebrity scandal sheets. Confidential was based in New York City, but its focus was Hollywood and its environs. To gather information Harrison cultivated a vast network of west coast informants—everyone from hotel concierges to taxicab dispatchers. The magazine was lurid, filled with doctored  photos, and shamelessly exploitative of hot-button social fears. A typical issue might accuse Hollywood glitterati of using illegal drugs, sympathizing with communists, associating with other races, or working for the mob.

The formula worked. Within two years Confidential grew into a bestselling magazine. It screamed from American newsstands about interracial affairs, LSD parties, and backalley abortions, always in a glaring red-yellow motif that would become its visual trademark. Humphrey Bogart once famously called Robert Harrison “The King of Leer,” sentimentswhich were echoed throughout Hollywood. Stars were galled not just by the magazine’s constant attacks, but the fact that they originated from three-thousand  miles away. It meant Confidential either fabricated its stories, or gathered info by means of spies. Neither possibility was pleasing to consider.

Hollywood began fighting back. Ronald Reagan, who at the time was a snitch for Tinseltown’s hated blacklisters, chaired a committee that smeared Confidential staff. Postmaster General Arthur Summerfield 

at one point banned mail delivery of the magazine. In 1957 the Kraft Commission put Robert Harrison on trial for conspiracy to publish criminal libel. The trial ended in a plea deal, but not before Hollywood stars realized their greatest ally was the legal system. Lawsuits kept Confidential in litigation from that point forward, and Harrison finally sold out in 1958.

The new owners managed to keep Confidential going, but mindful of lawsuits the magazine had lost under Harrison in 1956 and 1957, operated more cautiously. Soon, readers began to suspect the tabloid was no longer living up to its stated credo: “Telling the facts and naming the names”. Confidential stopped flying off newsstands. Sales dipped to a third what they had been at their zenith. A 1970s shift in editorial focus toward hippie counterculture did little to reverse fortunes, and Confidential finally folded  in 1978.

Though defunct, its twenty-two year run was a success by almost any standard. Confidential outlasted a dozen competitors, and its influence extends into today’s newsstand tabloids, Hollywood-oriented television shows, celeb blogs, and even popular fiction. Author James Ellroy’s award-winning pulp thrillers frequently reference Hush Hush, a Confidential copycat. And Pultizer Prize winning columnist Stephen Hunter wrote a bestselling thriller about the Mafia’s presence in Hot Springs, Arkansas during the 1950s, a subject Confidential covered in its very first issue.

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History Rewind
The headlines that mattered yesteryear.
February 21
1947—Edwin Land Unveils His New Camera
In New York City, scientist and inventor Edwin Land demonstrates the first instant camera, the Polaroid Land Camera, at a meeting of the Optical Society of America. The camera, which contains a special film that self-develops prints in a minute, goes on sale the next year to the public and is an immediate sensation.
1965—Malcolm X Is Assassinated
American minister and human rights activist Malcolm X is assassinated at the Audubon Ballroom in New York City by members of the Nation of Islam, who shotgun him in the chest and then shoot him sixteen additional times with handguns. Though three men are eventually convicted of the killing, two have always maintained their innocence, and all have since been paroled.
February 20
1935—Caroline Mikkelsen Reaches Antarctica
Norwegian explorer Caroline Mikkelsen, accompanying her husband Captain Klarius Mikkelsen on a maritime expedition, makes landfall at Vestfold Hills and becomes the first woman to set foot in Antarctica. Today, a mountain overlooking the southern extremity of Prydz Bay is named for her.
1972—Walter Winchell Dies
American newspaper and radio commentator Walter Winchell, who invented the gossip column while working at the New York Evening Graphic, dies of cancer. In his heyday from 1930 to the 1950s, his newspaper column was syndicated in over 2,000 newspapers worldwide, he was read by 50 million people a day, and his Sunday night radio broadcast was heard by another 20 million people.
February 19
1976—Gerald Ford Rescinds Executive Order 9066
U.S. President Gerald R. Ford signs Proclamation 4417, which belatedly rescinds Executive Order 9066. That Order, signed in 1942 by President Franklin D. Roosevelt, established "War Relocation Camps" for Japanese-American citizens living in the U.S. Eventually, 120,000 are locked up without evidence, due process, or the possibility of appeal, for the duration of World War II.
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