|Intl. Notebook||Sep 26 2010|
What do you do when you’ve got no art? Make the type even bolder. We've only seen one other scandal sheet publish a cover completely devoid of art, but National Enquirer did it not just on this issue from today in 1965, but all the time. Which makes us wonder how in the hell they managed to eventually take over an entire tabloid marketplace that thrived on splashy cover art. As of now, we don’t know. Probably it was just luck—i.e., the other tabs simply collapsed as the market depressed and Enquirer, because it was cheaply run, was one of the last mags standing. But we’ll keep researching that question.