Vintage Pulp Mar 14 2012
GETTING RE-QUAINTANCED
Our first Pulp treasure from San Francisco reunites us with one of our favorite artists.

We have another great find for you today—an issue of Beautify Your Figure published during the summer of 1944. The magazine was one of several imprints owned by the Bonomo Culture Institute, which was the brainchild of Joe Bonomo. Bonomo’s art director was none other than George Quaintance, and that’s a Quaintance cover you’re looking at above, making its first appearance on the internet. We posted some pieces from Quaintance way back in 2009, but those were culled from online. This one is all ours, and we got it for five bucks. In addition to the cover, Quaintance also drew all the interior illustrations, which include the one posted just below, as well as the “Her Crowning Glory Goes to War” illustration in panel ten. He supplied art for Bonomo’s other magazines too, a roster that included Make-Up, Improve Your Dancing, Your Baby, and Building Body Power.

Beautify Your Figure is filled with amusingly anachronistic articles, such as the feature beginning in panel twelve that teaches housewives how to avoid arguments with their husbands. The magazine’s advice? Prettify yourself so you look your best when he comes home. He probably hates it when he returns from a long day of work and you’re in your apron scrubbing the wall. Seriously. Wall scrubbing was a standard chore in 1944, we gather. Elsewhere in the issue women are taught to stand on their heads to improve digestion, learn to swim by laying across a stool and sticking their heads in a bowl of water, and exercise their facial muscles by making a series of horrible expressions (but always in private, so as not to upset the hubby).

You’ll notice Beautify Your Figure is sprinkled with references to the war, and most pages carry a call to buy war bonds. We’ve hinted before—and Beauty Your Figure, of all magazines, reiterates—what clarity those times had. We weren’t there, but we’ve read about it, and listened to stories told by our relatives who lived it. Americans approached the war effort with near-total unity and upbeat determination. Belief in the war as unambiguously noble was so general that financial support could be demanded even in the pages of beauty magazines. Could you imagine that happening today? We have more gems from San Francisco upcoming. 

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History Rewind
The headlines that mattered yesteryear.
February 24
1920—The Nazi Party Is Founded
The small German Workers' Party, or DAP, which was under the direction of Adolf Hitler, changes its name to the National Socialist German Workers' Party. Though Hitler adopted the socialist label to attract working class Germans, his party in fact embraced mainly anti-socialist ideas. The group became known in English as the Nazi Party, and within the next fifteen years expanded to become the most powerful force in German politics.
1942—Battle of Los Angeles Takes Place
A object flying over wartime Los Angeles triggers a massive anti-aircraft barrage, ultimately killing 3 civilians. Initially the target of the aerial barrage is thought to be an attacking force from Japan, but it is later suggested to be imaginary and a case of "war nerves", a lost weather balloon, a blimp, a Japanese fire balloon, or even an extraterrestrial craft. The true nature of the object or objects remains unknown to this day, but the event is known as the Battle of Los Angeles.
February 23
1945—Flag Raised on Iwo Jima
Four days after landing on the Japanese-held island of Iwo Jima, American soldiers of the 28th Regiment, 5th Marine Division take Mount Suribachi and raise an American flag. A photograph of the moment shot by Joe Rosenthal becomes one of the most famous images of WWII, and wins him the Pulitzer Prize later that year.
February 22
1987—Andy Warhol Dies
American pop artist Andy Warhol, whose creations have sold for as much as 100 million dollars, dies of cardiac arrhythmia following gallbladder surgery in New York City. Warhol, who already suffered lingering physical problems from a 1968 shooting, requested in his will for all but a tiny fraction of his considerable estate to go toward the creation of a foundation dedicated to the advancement of the visual arts.
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