| Intl. Notebook | Oct 22 2023 |
1976 was a year that held a lot of promise.
Above is an eye-catching 1976 headshop poster from a Chicago based company called House of Ideas featuring a rearview nude and—bizarrely—a chimp. The image is probably a composite, because while we can maybe imagine a tame chimp in a studio providing a suitable pose—eventually, after banana and mango enticements—we can't imagine a photographer being irresponsible enough to give a creature with outsize strength a pointed implement near a defenseless model. In the emergency room: “Everything seemed fine, then an intern dropped a glass, the noise freaked Bobo, and he shoved a paintbrush clean through her liver.”
Looking more closely at the image, which we did once we were able to focus past the major elements, at lower left is a photographer's credit—H.J. Peyer. Naturally we looked him up and it turns out he, or possibly she, had a cottage industry in headshop posters, though they weren't all this good. He or she did at least a couple of posters of guys flushed halfway down toilets, with the captions, “Problems?” and “Goodbye Cruel World.” We also found one of a chimp—possibly the same chimp—sitting on a toilet. Did we refer to Peyer as, “or possibly she”? When toilets are involved you can be sure a man was the brain behind it. The nudes are definitely more pleasing.
The poster also carries the emblem at bottom right of a company called Eurodecor. Here's why there are two credited entities, we think. Peyer and House of Ideas, who were probably one and the same, produced the original image, then sold the reproduction rights to Eurodecor, which re-released the poster as a calendar in subsequent years as it saw fit. As evidence we have a second image here, which is the same poster but with the year on the chimp's shirt changed and a new calendar on the model's back.Eurodecor wasn't just a fancy name. The company was indeed based in Europe—in Vaduz, Liechtenstein, actually. Why there? No taxes. The language in that alpine enclave is German, and that may explain the typo on the 1976 poster where the month of December reads, “Dezember.” But who has time for proofing when there's so much untaxed profit to spend? Anyway, with its great original photo, unusual concept, dead-eyed chimp, and revealing typo, this poster is a nice historical oddity. The only shame is that the beautiful model is uncredited. But they never were.
