| Vintage Pulp | Jan 26 2015 |
British adventure magazine takes readers to the ends of the Earth.
The British men’s adventure magazine The Wide World debuted in 1898 and lasted all the way until 1965. That’s not quite National Police Gazette or Argosy longevity, but it’s still very good. During that entire time, a span encompassing two global conflagrations and various economic fluctuations, it failed to print only four issues—including once when a German aerial bomb flattened its pre-press facility.
The magazine’s founder was George Newnes, who also published The Strand Magazine, Tit-Bits and other titles. With The Wide World he hit upon an audacious marketing gimmick—he assured readers that every word in the magazine was true, and made “Truth Is Stranger than Fiction” the publication’s slogan. This claim was hot air, of course, but that idea—and the conceit that adventurers were a sort of global club that owed allegiance to one another—helped make the magazine a success among readers who considered themselves men of the world, or longed to be.
A strong focus on exotic lands and inscrutable dark-skinned inhabitants resistant to the white man’s ordained incursions likewise played well with readers, as Britain’s colonial era evolved into a post-colonial one. That makes The Wide World a repository of some ugly attitudes, however the magazine also managed such feats as being the first publication to report the death of Butch Cassidy in Bolivia, and publishing stories by many literary notables. Above and below you see a collection of covers, nicely rendered in pulp style by various artists.
BritainAustraliaSouth AfricaNew ZealandAustraliaBoliviaThe Wide WorldButch CassidyGeorge Newnesmagazine artliterature
