Intl. Notebook Aug 26 2018
A LOOK BACK
The past comes alive in vintage pop culture mag.


You have to admit—Pulp Intl. is one of the great time burning websites around. We're going to incinerate yet more of it today. Above is a cover from Look magazine, a chief competitor of the iconic Life. At the time this August 1937 issue appeared Look was headquartered far from the publishing hotbeds on the coasts, choosing to set up shop in Des Moines, Iowa. The editors claim 1.25 million in newsstands sales every issue. We don't know if that's true, but it was a high quality magazine, and this is a high quality example.

Inside you get Benito Mussolini, a ranking of Hollywood box office earning power, a special murder mystery for readers to solve, several pages of Gary Cooper, and a small photo feature on a German town that baptized every visitor, which is an interesting historical curiosity considering that in a devoutly religious country Hitler was successfully fanning the flames of hate against Jews. But “others” never seem to be included in any religion's definition of people deserving good treatment.

Elsewhere inside you get Mexican painter Diego Rivera with Frida Kahlo. Kahlo is referred to by Look editors merely as Rivera's third wife, “seeing to it that he is fed every few hours.” That may have been true, but today she's known throughout the world, recognized as an artist in her own right, which is a reminder that re-examining the past with an emphasis on those who were overlooked—a process some call “revisionism”—is a useful tool for getting things right. Numerous scans below.
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History Rewind
The headlines that mattered yesteryear.
October 01
1910—Los Angeles Times Bombed
A massive dynamite bomb destroys the Los Angeles Times building in downtown Los Angeles, California, killing 21 people. Police arrest James B. McNamara and his brother John J. McNamara. Though the brothers are represented by the era's most famous lawyer, Clarence Darrow, of Scopes Monkey Trial fame, they eventually plead guilty. James is convicted and sentenced to fifteen years in prison. His brother John is convicted of a separate bombing of the Llewellyn Iron Works and also sent to prison.
1975—Ali Defeats Frazier in Manila
In the Philippines, an epic heavyweight boxing match known as the Thrilla in Manila takes place between Muhammad Ali and Joe Frazier. It is the third, final and most brutal match between the two, and Ali wins by TKO in the fourteenth round.
September 30
1955—James Dean Dies in Auto Accident
American actor James Dean, who appeared in the films Giant, East of Eden, and the iconic Rebel without a Cause, dies in an auto accident at age 24 when his Porsche 550 Spyder is hit head-on by a larger Ford coupe. The driver of the Ford had been trying to make a left turn across the rural highway U.S. Route 466 and never saw Dean's small sports car approaching.
1962—Chavez Founds UFW
Mexican-American farm worker César Chávez founds the United Farm Workers in California. His strikes, marches and boycotts eventually result in improved working conditions for manual farm laborers and today his birthday is celebrated as a holiday in eight U.S. states.
September 29
1916—Rockefeller Breaks the Billion Barrier
American industrialist John D. Rockefeller becomes America's first billionaire. His Standard Oil Company had gained near total control of the U.S. petroleum market until being broken up by anti-trust legislators in 1911. Afterward, Rockefeller used his fortune mainly for philanthropy, and had a major effect on medicine, education, and scientific research.
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