Intl. Notebook Aug 26 2018
A LOOK BACK
The past comes alive in vintage pop culture mag.


You have to admit—Pulp Intl. is one of the great time burning websites around. We're going to incinerate yet more of it today. Above is a cover from Look magazine, a chief competitor of the iconic Life. At the time this August 1937 issue appeared Look was headquartered far from the publishing hotbeds on the coasts, choosing to set up shop in Des Moines, Iowa. The editors claim 1.25 million in newsstands sales every issue. We don't know if that's true, but it was a high quality magazine, and this is a high quality example.

Inside you get Benito Mussolini, a ranking of Hollywood box office earning power, a special murder mystery for readers to solve, several pages of Gary Cooper, and a small photo feature on a German town that baptized every visitor, which is an interesting historical curiosity considering that in a devoutly religious country Hitler was successfully fanning the flames of hate against Jews. But “others” never seem to be included in any religion's definition of people deserving good treatment.

Elsewhere inside you get Mexican painter Diego Rivera with Frida Kahlo. Kahlo is referred to by Look editors merely as Rivera's third wife, “seeing to it that he is fed every few hours.” That may have been true, but today she's known throughout the world, recognized as an artist in her own right, which is a reminder that re-examining the past with an emphasis on those who were overlooked—a process some call “revisionism”—is a useful tool for getting things right. Numerous scans below.
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History Rewind
The headlines that mattered yesteryear.
February 19
1976—Gerald Ford Rescinds Executive Order 9066
U.S. President Gerald R. Ford signs Proclamation 4417, which belatedly rescinds Executive Order 9066. That Order, signed in 1942 by President Franklin D. Roosevelt, established "War Relocation Camps" for Japanese-American citizens living in the U.S. Eventually, 120,000 are locked up without evidence, due process, or the possibility of appeal, for the duration of World War II.
February 18
1954—First Church of Scientology Established
The first Scientology church, based on the writings of science fiction author L. Ron Hubbard, is established in Los Angeles, California. Since then, the city has become home to the largest concentration of Scientologists in the world, and its ranks include high-profile adherents such as Tom Cruise and John Travolta.
February 17
1933—Blaine Act Passes
The Blaine Act, a congressional bill sponsored by Wisconsin senator John J. Blaine, is passed by the U.S. Senate and officially repeals the 18th Amendment to the United States Constitution, aka the Volstead Act, aka Prohibition. The repeal is formally adopted as the 21st Amendment to the Constitution on December 5, 1933.
1947—Voice of America Begins Broadcasting into U.S.S.R.
The state radio channel known as Voice of America and controlled by the U.S. State Department, begins broadcasting into the Soviet Union in Russian with the intent of countering Soviet radio programming directed against American leaders and policies. The Soviet Union responds by initiating electronic jamming of VOA broadcasts.
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Pulp Covers
Pulp art from around the web
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