Intl. Notebook Aug 26 2018
A LOOK BACK
The past comes alive in vintage pop culture mag.


You have to admit—Pulp Intl. is one of the great time burning websites around. We're going to incinerate yet more of it today. Above is a cover from Look magazine, a chief competitor of the iconic Life. At the time this August 1937 issue appeared Look was headquartered far from the publishing hotbeds on the coasts, choosing to set up shop in Des Moines, Iowa. The editors claim 1.25 million in newsstands sales every issue. We don't know if that's true, but it was a high quality magazine, and this is a high quality example.

Inside you get Benito Mussolini, a ranking of Hollywood box office earning power, a special murder mystery for readers to solve, several pages of Gary Cooper, and a small photo feature on a German town that baptized every visitor, which is an interesting historical curiosity considering that in a devoutly religious country Hitler was successfully fanning the flames of hate against Jews. But “others” never seem to be included in any religion's definition of people deserving good treatment.

Elsewhere inside you get Mexican painter Diego Rivera with Frida Kahlo. Kahlo is referred to by Look editors merely as Rivera's third wife, “seeing to it that he is fed every few hours.” That may have been true, but today she's known throughout the world, recognized as an artist in her own right, which is a reminder that re-examining the past with an emphasis on those who were overlooked—a process some call “revisionism”—is a useful tool for getting things right. Numerous scans below.
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History Rewind
The headlines that mattered yesteryear.
July 21
1925—Jury Decides the Teaching of Evolution Is a Crime
In the famous Scopes Monkey Trial, American schoolteacher John Scopes is found guilty of violating the Butler Act, which forbids the teaching of evolution in schools. The sensational trial pits two great legal minds—William Jennings Bryan and Clarence Darrow—against each other. Ultimately, Scopes and Darrow are destined to lose because the case rests on whether Scopes had violated the Act, not whether evolution is fact.
1969—First Humans Reach the Moon
Neil Armstrong and Eugene 'Buzz' Aldrin, Jr. become the first humans to walk on the moon. The third member of the mission, command module Pilot Michael Collins, remains in orbit in Apollo 11.
1972—Chaos in the Big Apple
In New York City, within a span of twenty-four hours, fifty-seven murders are committed.
July 20
1944—Hitler Survives Third Assassination Attempt
Adolf Hitler escapes death after a bomb explodes at his headquarters in Rastenberg, East Prussia. A senior officer, Colonel Claus Schenk von Stauffenberg, is blamed for planting the device at a meeting between Hitler and other senior staff members. Hitler sustains minor burns and a concussion but manages to keep an appointment later in the day with Italian leader Benito Mussolini.
July 19
1966—Sinatra Marries Farrow
Superstar singer and actor Frank Sinatra marries 21-year-old actress Mia Farrow, who is 30 years younger than him. The marriage lasts two years.
Featured Pulp
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