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Pulp International - Vintage Mexican poster for La red with Rossana Podesta
Vintage Pulp May 20 2019
RED HOT ROSSANA
I didn't know that a girl like you could make me feel so sad...


A couple of weeks ago we shared a Mexican movie poster we weren't 100% sure was actually from Mexico. This time we're sure—this beautiful promo Antonio Caballero painted for the melodrama La red says right in the lower left corner “impreso en México.” In that previous write-up we also talked about how popular locally produced films were in Mexico before the industry was suffocated by U.S. business and political interests, and this effort is an example. It was made by Reforma Films S.A., based in Mexico City, and starred Libyan born Italian actress Rossana Podesta, Costa Rican actor Crox Alvarado, and U.S. born actor Armando Silvestre. Enticing a burgeoning international star like Podesta over from Europe indicates how established the Mexican film industry was in 1953, when La red was made.

Interestingly, when the movie played in the U.S. it was titled simply Rosanna, which makes sense, because it would be nothing without Podesta. It struck us that even though Toto didn't write their song of obsession “Rosanna” about Podesta, they might as well have. The film begins when a group of men botch a robbery, a shootout commences, and one of the bandits, Antonio, played by Alvarado, tries to help his wounded comrade. But the dying man gasps to Antonio, “Save yourself—for Rossana.” So we know she's a special woman even before seeing her. Antonio does save himself and goes to live on the seaside with Podesta, where the two harvest sea sponges. It's idyllic, but as a wanted thief he has to lay low, which means sending her alone to town to sell their catch. And the men in the town are... well... see below:

I am intrigued by this spicy redhead.

I too find myself somewhat taken with this mysterious chile pepper of a woman.

Perhaps I'll invite her to coffee and a cronut. That's a cross between a croissant and a donut, my friend, and living out there on the idyllic seashore as she does, I bet she's never had one.

I wonder if she's a fan of our great romantic poet Salvador Díaz Mirón?

I'm certain she has no idea how quickly European skin can burn in this tropical climate.

I'm admittedly less high minded than other men, and mainly wonder what she looks like naked, and whether the carpet is red too.

What the hell are all these guys staring— Oh. I think it's me.

Clearly, these trips into town are menacing affairs for Podesta. If you were to screen the sequences at an anti-sexual harassment seminar, every guy in the joint would bow his head in shame. Important to note, though, that within the narrative these aggressively pervy guys are depicted in a negative light, with even the soundtrack music growing ominous. When one of Antonio's robbery compatriots shows up in town, he gets into a shootout that leaves two men dead, and therein are sown the seeds of future troubles. We won't say more, save that the film is stagy, stylized, operatic, almost devoid of dialogue, and largely remembered because of Podesta's role. It all worked well enough to earn the Prix International du film le mieux raconté par l'image, aka the Award for Visual Narration, at the Cannes Film Festival.

Moving on to the poster, have a look at a previous Mexican promo we shared last year. It's here. We'll wait. Back? You'd think it was the same person who painted both, but the reason we wanted you to glance at the other one is because it exemplifies the strange phenomenon of artists within the same film industry biting each other's styles. It happened in Italy and Sweden too. Either through direct influence from the studios, or through osmosis due to mutual association, several Mexican artists delved into this art deco tinged style. Check out Leopoldo Mendoza Andrade here. Interesting, right? You'll see what we mean even more clearly when we share posters from other Mexican artists, for example Juan Antonio Vargas. That'll be soon. La Red premiered in Mexico today in 1953.
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History Rewind
The headlines that mattered yesteryear.
March 19
1931—Nevada Approves Gambling
In the U.S., the state of Nevada passes a resolution allowing for legalized gambling. Unregulated gambling had been commonplace in the early Nevada mining towns, but was outlawed in 1909 as part of a nationwide anti-gaming crusade. The leading proponents of re-legalization expected that gambling would be a short term fix until the state's economic base widened to include less cyclical industries. However, gaming proved over time to be one of the least cyclical industries ever conceived.
1941—Tuskegee Airmen Take Flight
During World War II, the 99th Pursuit Squadron, aka the Tuskegee Airmen, is activated. The group is the first all-black unit of the Army Air Corp, and serves with distinction in Africa, Italy, Germany and other areas. In March 2007 the surviving airmen and the widows of those who had died received Congressional Gold Medals for their service.
March 18
1906—First Airplane Flight in Europe
Romanian designer Traian Vuia flies twelve meters outside Paris in a self-propelled airplane, taking off without the aid of tractors or cables, and thus becomes the first person to fly a self-propelled, heavier-than-air aircraft. Because his craft was not a glider, and did not need to be pulled, catapulted or otherwise assisted, it is considered by some historians to be the first true airplane.
1965—Leonov Walks in Space
Soviet cosmonaut Aleksei Leonov leaves his spacecraft the Voskhod 2 for twelve minutes. At the end of that time Leonov's spacesuit had inflated in the vacuum of space to the point where he could not re-enter Voskhod's airlock. He opened a valve to allow some of the suit's pressure to bleed off, was barely able to get back inside the capsule, and in so doing became the first person to complete a spacewalk.
March 17
1966—Missing Nuke Found
Off the coast of Spain in the Mediterranean, the deep submergence vehicle Alvin locates a missing American hydrogen bomb. The 1.45-megaton nuke had been lost by the U.S. Air Force during a midair accident over Palomares, Spain. It was found resting in nearly three-thousand feet of water and was raised intact on 7 April.
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