Vintage Pulp May 2 2012
WHAT'S THE WORST THAT CAN HAPPEN?
Can’t we all just get along? Apparently not, if It’s Happening has anything to say about it.

There came a moment around 1970 in the U.S. when movie producers realized that African-Americans liked cinema too, and tailoring content to serve their tastes might prove profitable. But they did it on the cheap, with heavy-handed writers, inexperienced directors, and untested actors. The genre known as blaxploitation was the result. While the films were putatively black, the money behind them was almost always white, or at least establishment. Well, the same thing happened around the same time with at least one tabloid. Above is a May 1969 cover for It’s Happening.

So, what do you get here? The cover says it’s “the news others dare not print,” but basically, it’s the same as tabs like National Informer and Midnight, only with that added black/white spice on every page. But this is not ebony and ivory together forever in perfect harmony like Stevie Wonder and Paul McCartney once sang. Who’d buy such a newspaper? No, Americans prefer to lay down their hard earned coin for fear, strife, anger, rape and pillage. The stories, in classic ’70s tabloid fashion, are basically flights of editorial fancy matched to whatever handout photos happened to be languishing in the file cabinet. Thus we learn about a white mom seducing black boys, a black beauty’s boobs that put a potential white rapist in a trance, and so forth. We don’t think it’s black published. Why? Well, for one thing, the noun usage is suspect, as in the back page story headlined: Sports Scene Now Belongs to the Blacks. If you were black, would you refer to yourself as “the blacks”?

We managed to score a few of these, and there’s no publication information in any of the issues, in fact no masthead at all—which we think lends credence to our suspicion that it was put together by a bunch of snickering yuppies in some garage in suburbia—but we’ll see if we can ferret out the paper’s provenance. Whoever put it out, we’re certain they saw it as satire, and imagined it would, in a decade or two, be remembered as a humorous artifact of a forgotten, racially divided age. Hah hah. Joke’s on them. Here we are, nearly half a century later, and it’s pretty clear that we humans are not intelligent to the extent that we can conquer the hatreds that divide us. Isn't that just hilarious? Er, maybe not. You can see another It's Happening here, and we have more coming soon.

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History Rewind
The headlines that mattered yesteryear.
September 20
1946—Cannes Launches Film Festival
The first Cannes Film Festival is held in 1946, in the old Casino of Cannes, financed by the French Foreign Affairs Ministry and the City of Cannes.
September 19
1934—Arrest Made in Lindbergh Baby Case
Bruno Hauptmann is arrested for the kidnap and murder of Charles Lindbergh Jr., son of the famous American aviator. The infant child had been abducted from the Lindbergh home in March 1932, and found decomposed two months later in the woods nearby. He had suffered a fatal skull fracture. Hauptmann was tried, convicted, sentenced to death, and finally executed by electric chair in April 1936. He proclaimed his innocence to the end
September 18
1919—Pollard Breaks the Color Barrier
Fritz Pollard becomes the first African-American to play professional football for a major team, the Akron Pros. Though Pollard is forgotten today, famed sportswriter Walter Camp ranked him as "one of the greatest runners these eyes have ever seen." In another barrier-breaking historical achievement, Pollard later became the co-head coach of the Pros, while still maintaining his roster position as running back.
1932—Entwistle Leaps from Hollywood Sign
Actress Peg Entwistle commits suicide by jumping from the letter "H" in the Hollywood sign. Her body lay in the ravine below for two days, until it was found by a detective and two radio car officers. She remained unidentified until her uncle connected the description and the initials "P.E." on the suicide note in the newspapers with his niece's two-day absence.
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