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Pulp International - Cover and pages from Its Happening May 1969
Vintage Pulp May 2 2012
WHAT'S THE WORST THAT CAN HAPPEN?
Can’t we all just get along? Apparently not, if It’s Happening has anything to say about it.

There came a moment around 1970 in the U.S. when movie producers realized that African-Americans liked cinema too, and tailoring content to serve their tastes—the same way white tastes had been prioritized since the advent of cinema—might prove profitable. They bet that blacks would enjoy seeing themselves represented onscreen, even if many of the representatons were caricatures. But they did it on the cheap, with heavy-handed writers, inexperienced directors, and untested actors. The genre that would be called blaxploitation was the result. While the films were putatively black, the money behind them was almost always white, or at least establishment, but the bet paid off—blaxploitation was a cultural explosion. Well, the same thing happened around the same time with at least one tabloid. Above is a May 1969 cover for It’s Happening.

So, what do you get here? The cover says it’s “the news others dare not print,” but basically, it’s the same as tabs like National Informer and Midnight, only with that added black/white spice on every page. But this is not ebony and ivory together forever in perfect harmony like Stevie Wonder and Paul McCartney once sang. Who’d buy such a newspaper? No, Americans prefer to lay down their hard earned coin for fear, strife, anger, rape and pillage. The stories, in classic ’70s tabloid fashion, are basically flights of editorial fancy matched to whatever handout photos happened to be languishing in the file cabinet. Thus we learn about a white mom seducing black boys, a black beauty’s boobs that put a potential white rapist in a trance, and so forth. We don’t think it’s black published. Why? Well, for one thing, the noun usage is suspect, as in the back page story headlined: Sports Scene Now Belongs to the Blacks. If you were black, would you refer to yourself as “the blacks”?

We managed to score a few of these, and there’s no publication information in any of the issues, in fact no masthead at all—which we think lends credence to our suspicion that it was put together by a bunch of snickering yuppies in some garage in suburbia—but we’ll see if we can ferret out the paper’s provenance. Whoever put it out, we’re certain they saw it as satire, and imagined it would, in a decade or two, be remembered as a humorous artifact of a forgotten, racially divided age. Hah hah. Joke’s on them. Here we are, nearly half a century later, and it’s pretty clear that we humans are not intelligent to the extent that we can conquer the hatreds that divide us. Isn't that just hilarious? Er, maybe not. You can see another It's Happening here, and we have more coming soon.

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History Rewind
The headlines that mattered yesteryear.
March 19
1931—Nevada Approves Gambling
In the U.S., the state of Nevada passes a resolution allowing for legalized gambling. Unregulated gambling had been commonplace in the early Nevada mining towns, but was outlawed in 1909 as part of a nationwide anti-gaming crusade. The leading proponents of re-legalization expected that gambling would be a short term fix until the state's economic base widened to include less cyclical industries. However, gaming proved over time to be one of the least cyclical industries ever conceived.
1941—Tuskegee Airmen Take Flight
During World War II, the 99th Pursuit Squadron, aka the Tuskegee Airmen, is activated. The group is the first all-black unit of the Army Air Corp, and serves with distinction in Africa, Italy, Germany and other areas. In March 2007 the surviving airmen and the widows of those who had died received Congressional Gold Medals for their service.
March 18
1906—First Airplane Flight in Europe
Romanian designer Traian Vuia flies twelve meters outside Paris in a self-propelled airplane, taking off without the aid of tractors or cables, and thus becomes the first person to fly a self-propelled, heavier-than-air aircraft. Because his craft was not a glider, and did not need to be pulled, catapulted or otherwise assisted, it is considered by some historians to be the first true airplane.
1965—Leonov Walks in Space
Soviet cosmonaut Aleksei Leonov leaves his spacecraft the Voskhod 2 for twelve minutes. At the end of that time Leonov's spacesuit had inflated in the vacuum of space to the point where he could not re-enter Voskhod's airlock. He opened a valve to allow some of the suit's pressure to bleed off, was barely able to get back inside the capsule, and in so doing became the first person to complete a spacewalk.
March 17
1966—Missing Nuke Found
Off the coast of Spain in the Mediterranean, the deep submergence vehicle Alvin locates a missing American hydrogen bomb. The 1.45-megaton nuke had been lost by the U.S. Air Force during a midair accident over Palomares, Spain. It was found resting in nearly three-thousand feet of water and was raised intact on 7 April.
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