Intl. Notebook Mar 5 2015
WHISKEY DECISIONS
Too much booze leads to terrible decisions about military secrets—and music.


Everyone knows booze makes people shoot their mouths off, so what better way for a liquor company to support the Allied effort during World War II than by producing a propaganda poster that says—basically—don’t let our product affect you the way our product affects people? The Montreal based whiskey distiller House of Seagram did exactly that when it hired artist Essargee, aka Henry Sharp Goff, Jr. to paint the above poster warning of the potentially disastrous combo of booze, chattiness, and military secrets. You can see Essargee’s signature just about in the middle of the poster.

This piece is pure genius, not just because it features a highly stylized, almost new wave Führer, but because it could be produced today with slightly different text and instead of talking about Hitler it could be cautioning that drinking too much can make you listen to punk-ass Justin Bieber. This is a message the people need today. We had no idea Hitler and Bieber resembled each other so closely, but you see that, right? Like twins, these two. Now if only all Bieber’s music could be doused with petrol and incinerated we’d be getting somewhere.

In any case, the House of Seagram and Essargee cooked up several of these propaganda pieces together, all of which are highly collectible today. We have another two of their collaborations below for you to check out, and you can see a third—entitled “Starve Him with Silence”—at our previous post on World War II propaganda from Germany, Japan, Russia, England, and the U.S. here.


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History Rewind
The headlines that mattered yesteryear.
May 29
1914—RMS Empress Sinks
Canadian Pacific Steamships' 570 foot ocean liner Empress of Ireland is struck amidships by a Norwegian coal freighter and sinks in the Gulf of St. Lawrence with the loss of 1,024 lives. Submerged in 130 feet of water, the ship is so easily accessible to treasure hunters who removed valuables and bodies from the wreck that the Canadian government finally passes a law in 1998 restricting access.
May 28
1937—Chamberlain Becomes Prime Minister
Arthur Neville Chamberlain, who is known today mainly for his signing of the Munich Agreement in 1938 which conceded the Sudetenland region of Czechoslovakia to Nazi Germany and was supposed to appease Adolf Hitler's imperial ambitions, becomes prime minister of Great Britain. At the time Chamberlain is the second oldest man, at age sixty-eight, to ascend to the office. Three years later he would give way to Winston Churchill.
May 27
1930—Chrysler Building Opens
In New York City, after a mere eighteen months of construction, the Chrysler Building opens to the public. At 1,046 feet, 319 meters, it is the tallest building in the world at the time, but more significantly, William Van Alen's design is a landmark in art deco that is celebrated to this day as an example of skyscraper architecture at its most elegant.
1969—Jeffrey Hunter Dies
American actor Jeffrey Hunter dies of a cerebral hemorrhage after falling down a flight of stairs and sustaining a skull fracture, a mishap precipitated by his suffering a stroke seconds earlier. Hunter played many roles, including Jesus in the 1961 film King of Kings, but is perhaps best known for portraying Captain Christopher Pike in the original Star Trek pilot episode "The Cage".
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