Hollywoodland Sep 8 2018
SCOOBEE DOOBEE DOO
The Lowdown has the scoop on a fantastic plastic.


Today we're back to tabloids with an issue of The Lowdown published this month in 1962. The cover features Bob Hope goofing around, Elizabeth Taylor looking serious, Kim Novak nuzzling, and a random naked party girl randomly partying naked. Inside the issue are stories on Hope getting the hots for trans star Coccinelle in a French nightclub, Novak raking a series of suitors over the coals, and baseball players succumbing to greed. So much material in these tabloids, and so little time to highlight a story or two. But forced to make a choice, we're opting to discuss a piece on something called Scoobeedoo. How can we not? We all remember the cartoon, and now this story seemed guaranteed to tell us where the name of the legendary dog came from. We never knew we wanted to know that. But when we saw the word Scoobeedoo we realized, yes, we want to know.

Lowdown describes Scoobeedoo as a craze and a do-it-yourself gimmick. Apparently, it was popularized when French singer Sacha Distel wrote a 1958 song of the same name. But he didn't invent it—he just sang about it. The actual thing was invented by a French plastics company and called Scoubidou. It was basically a spool of brightly colored plastic cord that could be woven or tied to make—well, whatever you wanted. Youcould make lampshades, baskets, placemats, keychains. A California man famously used it to make bikinis. We imagine it would work for household repairs, light sexual bondage, whatever you needed it for. The stuff was as popular as the hula hoop for a while. Apparently figures in the electrical industry even complained that a shortage of wiring insulation was due to Scoubidou because it used the same type of plastic.

Readers above a certain age will already know about all this, of course, but we had no idea. We weren't around back then. And that, succinctly, is why we maintain this website—because we learn about a past we never experienced. But surprisingly Scoubidou isn't just the past. It apparently still exists. It even has a Wikipedia entry with examples of the many things you can make (but no bikinis). So this was a very informative issue of The Lowdown, all things considered. The only thing we're bummed about is that our Scoubidou research provided no actual confirmation that the cartoon dog Scooby-Doo got his name from the toy. But he had to, right? Maybe a reader has the answer to that. In the meantime we have more than twenty scans below for your enjoyment and other issues of The Lowdown you c
an access by clicking the magazine's keywords at bottom. 
 
Update: a reader does have the answer. One of you always does. J. Talley wrote this:
 
The series was originally rejected by CBS executives, who thought the presentation artwork was too frightening for children and that the show must be the same. CBS Executive Fred Silverman was listening to Frank Sinatra's “Strangers In The Night” (with the scatted lyric “dooby-dooby-doo”) on the flight to that ill-fated meeting. After the show was rejected, a number of changes were made: the Hanna-Barbera staff decided that the dog should be the star of the series instead of the four kids, and renamed him Scooby-Doo after that Sinatra lyric. The spooky aspects of the show were toned down slightly, and the comedy aspects tuned up. The show was re-presented, accepted, and premiered as the centerpiece for CBS's 1969-1970 Saturday Morning season.
 
Thanks, J. That's another hole in our historical knowledge successfully filled in. Is it any surprise Sinatra was involved somehow? That guy really got around.

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History Rewind
The headlines that mattered yesteryear.
May 10
1924—Hoover Becomes FBI Director
In the U.S., J. Edgar Hoover is appointed director of the Federal Bureau of Investigation, a position he retains until his death in 1972. Hoover is credited with building the FBI into a large and efficient crime-fighting agency, and with instituting a number of modern innovations to police technology, such as a centralized fingerprint file and forensic laboratories. But he also used the agency to grind a number of personal axes and far exceeded its legal mandate to amass secret files on political and civil rights leaders. Because of his abuses, FBI directors are now limited to 10-year terms.
1977—Joan Crawford Dies
American actress Joan Crawford, who began her show business career as a dancer in traveling theatrical companies, but soon became one of Hollywood's most prominent movie stars and one of the highest paid women in the United States, dies of a heart attack at her New York City apartment while ill with pancreatic cancer.
May 09
1949—Rainier Becomes Prince of Monaco
In Monaco, upon upon the death of Prince Louis II, twenty-six year old Rainier Louis Henri Maxence Bertrand Grimaldi, aka Rainier III, is crowned Prince of Monaco. Rainier later becomes an international household name by marrying American cinema sweetheart Grace Kelly in 1956.
1950—Dianetics is Published
After having told a gathering of science fiction writers two years earlier that the best way to become a millionaire was to start a new religion, American author L. Ron Hubbard publishes Dianetics: The Modern Science of Mental Health. The book is today one of the canonical texts of Scientology, referred to as "Book One", and its publication date serves as the first day of the Scientology calendar, making today the beginning of year 52 AD (After Dianetics).
May 08
1985—Theodore Sturgeon Dies
American science fiction and pulp writer Theodore Sturgeon, who pioneered a technique known as rhythmic prose, in which his text would drop into a standard poetic meter, dies from lung fibrosis, which may have been caused by his smoking, but also might have been caused by his exposure to asbestos during his years as a Merchant Marine.
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