|Intl. Notebook||Jul 30 2013|
Something a little different today, above is a poster produced by the American soft drink brand Pop Kola touting their beverage as the biggest thirst value under the sun. Though this poster uses a World War II motif, the brand was launched as a subsidiary of Hub City Bottling Works in Jackson, Tennessee way back in 1919, and seems to have survived at least into the early 1970s. We only know the latter because we came across a newspaper story about Pop Kola sponsoring NASCAR star James Hylton during his last year as a full-time professional racer in 1972. He was excited about the partnership, calling it the best deal he ever had. As far as how far beyond 1972 Pop Kola lasted, we don’t know. It was a bit before our time. In any case, we always enjoy WWII memorabilia, and this poster featuring the elegant, gull-winged Corsair fighter plane caught our eye. It seems like an aggressive image for selling soda, but we’re sure it was well received at the time.