Intl. Notebook | Dec 2 2009 |
![JAVA SCRIPT](/images/headline/628.png)
I heartily endorse this event or product.
In this Japanese ad from the mid-eighties, Arnold Schwarzenegger shills for Go West brand coffee. We’ve been running across quite a few old Japanese ads lately, and you’d be surprised what sort of mundane products big stars were willing pitch in exchange for a wheelbarrow of yen. Of course, Arnold had already starred in unforgettably bad films like Hercules in New York and exposed his Schwarzenugget in that infamous what-the-hell-were-you-thinking nude photo, so selling canned coffee must have seemed like endorsing Fabergé eggs. But just like old nudes, old ads come back, and we’re happy to have found this one. We feel a theme emerging.