Vintage Pulp | Jan 8 2016 |

Horwitz showed a keen eye but were their covers legal?

The previous Horwitz celeb covers we showed you used actresses—Elke Sommer and Senta Berger—who were barely known at the time, which led us to believe their images were simply appropriated. But by 1954 Collins was already a legit star. That suggests official licensing, but what would have been the benefit for either Collins or the actual owners of the copyright, The Rank Organisation, and why would Horwitz pay money for the image then fail to even identify Collins as their cover star? Where’s the gain there? Why not just use a local model? Or maybe trademark infringement didn’t exist in 1954 the way we understand it today and they simply came across the photo and liked it. Anyway, it’s an interesting side note to a very eye-catching piece of art. See the other Horwitz ingénue covers here and here.