Vintage Pulp Jan 8 2016
JOAN ON LOAN
Horwitz showed a keen eye but were their covers legal?


We’ve already commented on the good taste Aussie publishers Horwitz showed when selecting images for its Carter Brown covers. We found this 1954 edition of Murder! She Says! in the University of Queensland’s online Carter Brown archive, and the lovely woman on the front is British actress Joan Collins. Joan’s short-haired period didn’t last long—she had this boycut for just a few years—but it’s a very good look that obviously caught the eye of Horwitz editors.
 
The previous Horwitz celeb covers we showed you used actresses—Elke Sommer and Senta Berger—who were barely known at the time, which led us to believe their images were simply appropriated. But by 1954 Collins was already a legit star. That suggests official licensing, but what would have been the benefit for either Collins or the actual owners of the copyright, The Rank Organisation, and why would Horwitz pay money for the image then fail to even identify Collins as their cover star? Where’s the gain there? Why not just use a local model? Or maybe trademark infringement didn’t exist in 1954 the way we understand it today and they simply came across the photo and liked it. Anyway, it’s an interesting side note to a very eye-catching piece of art. See the other Horwitz ingénue covers here and here

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History Rewind
The headlines that mattered yesteryear.
April 15
1912—The Titanic Sinks
Two and a half hours after striking an iceberg in the North Atlantic Ocean on its maiden voyage, the British passenger liner RMS Titanic sinks, dragging 1,517 people to their deaths. The number of dead amount to more than fifty percent of the passengers, due mainly to the fact the liner was not equipped with enough lifeboats.
1947—Robinson Breaks Color Line
African-American baseball player Jackie Robinson officially breaks Major League Baseball's color line when he debuts for the Brooklyn Dodgers. Several dark skinned men had played professional baseball around the beginning of the twentieth century, but Robinson was the first to overcome the official segregation policy called—ironically, in retrospect—the "gentleman's agreement".
April 14
1935—Dust Storm Strikes U.S.
Exacerbated by a long drought combined with poor soil conservation techniques that caused excessive soil erosion on farmlands, a huge dust storm known as Black Sunday rages across Texas, Oklahoma, and several other states, literally turning day to night and redistributing an estimated 300,000 tons of topsoil.
April 13
1953—MK-ULTRA Mind Control Program Launched
In the U.S., CIA director Allen Dulles launches a program codenamed MK-ULTRA, which involves the surreptitious use of drugs such as LSD to manipulate individual mental states and to alter brain function. The specific goals of the program are multifold, but focus on drugging world leaders in order to discredit them, developing a truth serum, and making people highly susceptible to suggestion. All of this is top secret, and files relating to MK-ULTRA's existence are destroyed in 1973, but the truth about the program still emerges in the mid-seventies after a congressional investigation.
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