|Vintage Pulp||Aug 15 2022|
We already talked about the Robert Mitchum/Jane Russell film noir His Kind of Woman, which premiered in the U.S. today in 1951. We recently stumbled across the above curiosity. You may remember our exploration of overlays in mid-century pin-up art (fascinating examples here, here, here, here, and here) and as it turns out, Russell received similar treatment. The cover-up on the second poster isn't an overlay. It's printed onto the paper. But the result is the same. Cleavage be gone! If we had to guess, the modest poster probably was issued everywhere in the U.S. except large cities. But the thing is, such a clumsy reworking—as opposed to just using a different image of Russell entirely—clearly serves to tell viewers they've been denied something, which we suspect was almost as effective at drawing traffic into cinemas as revealing what was covered. But only almost. Which is why at Pulp Intl. we always reveal everything.