|May 18 2023
Lindberg unveils more than just her movie for the Cannes press corps.
The above image shot today in 1971 shows Swedish star Christina Lindberg in Cannes, France, where she was promoting her movie Exponerad at the Cannes Film Festival. She was also at the prestigious event in 1973 to promote Thriller - en grym film, aka Thriller: A Cruel Picture, so you have to give her production companies Olympic Film and BAV points for effort, even though Lindberg's movies are just arthouse sleaze when boiled down to their essence. And when your movies are not of particular merit what better way to bring attention to them than with random nudity? Shedding clothing was a go-to gimmick for Cannes starlets back when the line between mainstream and erotic film was blurrier than today.
In the first photo Lindberg is on the patio of a Cannes bar, and from her perch atop a table she stripped off everything except her panties while dozens of photographer captured her likeness and bystanders gawped at the spectacle. You can see some of assembled press in the fuzzy reverse angle at right. A bit later, on the terrace of the Majestic Hotel where she was staying, her clothes hit the tiles again, as you see below.
She wasn't remotely finished. Here's her memory of a publicity stunt that set Cannes ablaze: “I was going to meet the press out on a pier over the water. After having signed about a thousand invitations, which were given out to select people, I was lowered down from a rented helicopter to the pier topless. There were hundreds of photographers.”
We find it amazing that so few photos of such an event seem to survive today. There must have been thousands of frames shot of that helicopter stunt. Lindberg's recollection of so many photographers shows you the sheer volume of imagery that's lost to time. Luckily, she's well documented anyway thanks to the photo sessions she made for various international magazines and her 1973 photo book. A few of our favorites are here, here, and here. She'll return to Pulp Intl. soon.