|Nov 6 2010
Here’s a new tabloid in our collection—Pic, which like Whisper and a few other publications evolved from a pin-up magazine into a scandal sheet during the 1950s. The cover star on this November 1958 issue is Marisa Allasio, and the photo is one that originally appeared in the Italian magazine Il Borghesi and landed the publishers in court on obscenity charges. As anyone who has ever been to a beach can attest, there is a big difference between almost falling out of a bikini and actually doing it, and that difference is where all the fun lies. But the shot was nonetheless deemed too sexual by Italy’s moral watchdogs, and all the newsstand copies of Il Borghese were confiscated. In the end, the magazine was able to prove that the image was a promo still from Allasio’s forgettable 1956 film Poveri ma belli, aka Poor but Beautiful. Since Il Borgese was not responsible for the image, charges against the magazine were dropped. If you’d like to read a scathing contemporary review of the film, we found one by Bosley Crowther at the New York Times, and just because it’s Saturday, we have the almost-obscene bikini photo below, in its original unreversed state. We’ll have more from Pic later.