Somehow, the fact that this original Star Wars promo photo is filled with pinholes and dings adds to its charm, since it mirrors the condition of Luke Skywalker’s landspeeder. There are some who would say the franchise drowned in cynicism, that it collapsed under the weight of fast food tie-ins, and fuzzy toys, and ill-considered digital revisionism. Those people would be right. Like this photo, and like Skywalker’s landspeeder, the original Star Wars had some scratches and dings, but cinematic believability derives from a well-known viewer psychology aptly described as willing suspension of disbelief. The key word is willing. You can’t bludgeon people into acceptance, no matter how slick the fx are. People willingly believe because the story and characters work. And in Star Wars, the simple story of a boy rising from his dusty roots to battle impossibly powerful galactic foes—and yet win—worked on every level. It still works. That’s why people who loved it as kids still watch it today as adults. Anyway, we’re just going to go ahead and call this photo one of the coolest artifacts we’ve ever found.