Mondo Bizarro Jul 28 2019
ZODIA WANNA BE RICH?
Make your money dreams come true.


Do you ever play the lottery? We don't, except occasionally the local Christmas lottery in which a 150 kilogram pig is the prize. But presumably, if you play the lottery it's in hopes of winning a mountain of cash rather than a mountain of pork. Well, hope no more. Above you see just the ticket to help you score those megamillions. Zodia's Book of Numbers was published in 1972, but you'll still find it for sale rather cheaply on auction sites.
 
The way it works is, first you have a dream— Go ahead. We'll wait.
 
Okay, now you take elements from your dream, such as “coffee” or “kettle” and inside the book you''ll find those words assigned a three digit number, which you then sprint with down to the local convenience store and feed your hard earned cash into the ravenous maw of state sponsored voluntary taxation. Or if you speak Spanish, there are also entries in that language. Because scams are nothing if not inclusive. And in addition to a useless number the all-seeing Zodia also provides something more permanent—a useless fortune related to the word you looked up.

Here's an example. Say your word is “key.” You check the book, and it says: Key 934—To dream of a key means a plan will succeed with advice from friends. If the key opens a door success and money are assured.

All well and good, but the reason we're sharing this item is because the cover was painted by Gene Bilbrew, a unique African American paperback illustrator of the 1960s and 1970s. He's one of those guys we've talked about whose work has been reevaluated in recent years and become highly collectible. An example appears in the post below. We also put together a collection a while back, which you can see here. And apparently, Bilbrew made an industry of illustrating these dream books, because this is second we've found. Look here.

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History Rewind
The headlines that mattered yesteryear.
August 01
1966—Whitman Massacre in Texas
Charles Joseph Whitman, a student at the University of Texas at Austin, kills 14 people and wounds 32 during a shooting rampage on and around the university's campus. Ten are killed from the 28th floor observation deck of the University's administrative building. Whitman had already murdered his wife and mother in their homes.
July 31
1964—Riot Stops Stones Concert
The Rolling Stones play in Belfast, Northern Ireland, but the show is stopped after twelve minutes because of violence in the audience. Some fans are carried away in straitjackets.
July 30
1935—Penguin Launched
Penguin Books is launched by Allen Lane and begins publishing cheap, no-frills paperbacks. Lane's idea of selling books not just in bookstores, but in train stations, pharmacies and corner stores, quickly revolutionizes the publishing market.
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Reader Pulp
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